Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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The MarTech Minute: Mavrck unveils fraud detection tools, 4c launches new marketplaces & lots of acquisitions
The martech week in review: News and announcements in marketing technology this week that you might have missed
Does ad tech dream of electric sheep?
Contributor Duncan Arthur urges advertisers and agencies to cultivate empathy for our fellow human beings, rather than thinking of them as machine-like users with eyeballs.
MarTech Today: Swrve’s new ‘payload’ platform, questions for your ABM tech vendor & Gartner’s first MQ report on Personalization Engines
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Swrve’s new platform enables ‘payload’ targeting and triggering Aug 2, 2018 by Barry Levine The company says this is the first real-time use of granular data within an event for […]
Marketing Day: Smartphone shipments down, playable Facebook ads, Square expands & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
MarTech Today: A brand manager’s guide to virtual assistants, Genesys partners with Google Contact Center AI & the ultimate guide to HTTP protocol for SEO
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: A brand manager’s guide to virtual assistants Aug 1, 2018 by Jane Price Contributor Jane Price explains how and why brand managers should be involved in the development of a virtual […]
A brand manager’s guide to virtual assistants
Contributor Jane Price explains how and why brand managers should be involved in the development of a virtual assistant.
MarTech Today: Companies fear 3rd party liability for GDPR, martech + ad tech & Snapchat’s private marketplace
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Report: Majority of companies fear 3rd-party vendors make them vulnerable to GDPR legal risks Jul 31, 2018 by Robin Kurzer Only 32 percent of companies say they are fully GDPR-compliant, according […]
Powered by services revenue, wearables and higher iPhone prices, Apple reports $53.3B
In its 'best June quarter ever,' hardware sales were mostly flat.
Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
MarTech Today: SMPTE’s new TAXI Complete, achieving breakthrough demand gen & Cedato’s ‘contextual lookalike targeting’
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SMPTE’s new TAXI Complete could make multiscreen ads and content commonplace Jul 30, 2018 by Barry Levine The newly issued standards specify identifiers within the audio track of any video program […]
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech
The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype.
Why AI for PR may be different than AI for marketing
A PR exec sees an essential difference that will keep humans in the game.
Cedato unveils ‘contextual lookalike targeting’ for programmatic video
The company says it's the first to offer data-based contextual advertising for video that meets clients' KPIs
MarTech Today: OpenRTB 3.0, IAB Tech Lab’s blockchain primer and wiki & why AI for PR might be different than for marketing
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Specs for OpenRTB 3.0 & ads.cert, the ads.txt enhancement, open for comment Jul 27, 2018 by Robin Kurzer Marketers welcome the ads.txt enhancement, but list potential latency issues among concerns about ads.cert. […]
The MarTech Minute: Inscape partners with LiveRamp, Openrise expands its marketplace & a slew of exec moves
The martech week in review: News and announcements in marketing technology this week that you might have missed.
MarTech Today: Brand Safety Institute debuts, LinkedIn overhauls Campaign Manager & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Brand Safety Institute debuts to offer new certification programs for digital advertisers Jul 26, 2018 by Barry Levine A brainchild of the Trust Accountability Group (TAG), the independent organization will offer […]
MarTech Today: Google’s emerging Contact Center AI, a report on privacy tools & Twitter tightens access to API
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google ups its AI services with new Contact Center solution and developer tools Jul 25, 2018 by Barry Levine The tech giant’s conversational platform is now turning into an intelligent virtual […]
MarTech Today: The rise of the data-driven CMO, when to use AR or VR & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The rise of the DD-CMO: How data-driven CMOs are maximizing performance Jul 24, 2018 by Jim Yu Contributor Jim Yu feels CMOs are challenged with balancing immediate results and long-term strategy. […]
The rise of the DD-CMO: How data-driven CMOs are maximizing performance
Contributor Jim Yu feels CMOs are challenged with balancing immediate results and long-term strategy. He outlines ways to incorporate accessible and insightful data to move the performance needle
MarTech Today: ironSource’s new playable analytics platform, why CMOs should commit to ABM & Google releases more AMP Stories features
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ironSource releases new platform to track playable ads’ metrics Jul 23, 2018 by Barry Levine Called the In-Ad Data Platform, it is designed to capture the choices users make inside these […]
MarTech Today: Four tech giants’ Data Transfer Project, Sprout Social’s Pinterest integration & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Facebook, Twitter, Google & Microsoft partner to launch the Data Transfer Project Jul 20, 2018 by Amy Gesenhues The open-source initiative aims to build a framework that makes it easy for people […]
IAB Tech Labs launches blockchain-analysis pilot program
The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from chaff.
MarTech Today: Gartner’s first Magic Quadrant on mobile marketing platforms, IAB Tech Lab’s blockchain program & mapping your martech stack
Here’s our daily recap of what happened in marketing tech, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Gartner releases first Magic Quadrant on mobile marketing platforms Jul 19, 2018 by Barry Levine Mobile-only platforms take most of the top places, above Salesforce and Oracle. IAB Tech Labs launches […]
MarTech Today: WildFire’s virtual coin platform for app promotion, Namogoo’s service to track personal data in third-parties & the year that changed martech
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: WildFire launches virtual coin platform to promote app discovery and engagement Jul 18, 2018 by Barry Levine Eschewing blockchain, the company is offering a standalone reward system that operates inside and […]
MarTech Today: Oracle Responsys launches first SMS aggregator marketplace, what AI can offer your organization & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Oracle Responsys launches first SMS aggregator marketplace Jul 17, 2018 by Barry Levine Now, marketers can select from hundreds of aggregators, covering every territory. Finding synergy between talent & technology in […]
Finding synergy between talent & technology in the martech machine age
What can artificial intelligence bring to your marketing organization, and how can you best utilize this increasingly ubiquitous technology? Columnist Andy Betts shares 5 benefits.
MarTech Today: Salesforce buys Datorama, Clinch launches Instagram Stories tool & Microsoft shows ethical leadership
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce adds more intelligence with Datorama purchase Jul 16, 2018 by Barry Levine The AI-powered marketing analytics platform will help the CRM leader generate insights from multiple data streams. Clinch launches […]
Microsoft demonstrates ethical leadership in calling for regulation of facial recognition
Microsoft is out in front of its major tech company peers on this one.
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MarTech Today: OneTrust’s free assessment tool for California’s privacy law, Miller Heiman’s analytics platform & how to accelerate strategic marketing ops
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: OneTrust releases first free assessment tool for the new California privacy law Jul 13, 2018 by Barry Levine The company is adding the emerging California privacy requirements, as well as those […]
MarTech Today: Companies increase martech spend, most companies report they will comply with GDPR & advanced TV
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Report: Companies increase martech spend but struggle to keep up with the speed of its growth Jul 12, 2018 by Robin Kurzer Though companies say they aren’t keeping up with the […]
IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech
The effort, expected to launch by the end of this year, will track transactions on real-time programmatic platforms.
MarTech Today: IBM/Mediaocean’s blockchain consortium, the winning data-sourcing approach for mid-market & Showpad’s AR features for B2B
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech Jul 11, 2018 by Barry Levine The effort, expected to launch by the end of this year, will track […]
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Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it
The research firm has picked up customer feedback firm FeedbackNow and AI-driven analytics company GlimpzIt.
MarTech Today: Forrester’s new CX Cloud, MRC’s ad verification updates & Facebook tests AR ads
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it Jul 10, 2018 by Barry Levine The research firm has picked up customer feedback firm FeedbackNow and AI-driven […]
MarTech Today: VUIs with GUIs, the booming smart speaker market and more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Voice user interfaces will work together with graphical user interfaces Jul 9, 2018 by Barry Levine So say two design experts in the emerging field of VUI design and development. From […]
MarTech Today: Digital body language, Facebook blocks wrong ads & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Get to know your virtual audience via their digital body language Jul 6, 2018 by Joe Hyland Contributor Joe Hyland explains how to read your prospects’ intentions online so you can offer […]
MarTech Today: Martech + ad tech, optimism about new data privacy laws & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Martech + ad tech, part 2: Connected data and people-based marketing Jul 5, 2018 by Jose Cebrian Contributor Jose Cebrian lays out a vision of true customer-focused marketing and advertising and […]
MarTech Today: Acxiom sells division to Interpublic, Purch’s 70 percent consent rates & Instagram tests open-ended questions
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp Jul 3, 2018 by Barry Levine As personal data for ad targeting becomes increasingly burdened with consent and other conditions, time will […]