Measuring CDP adoption: A comprehensive framework
With this framework, you can begin to understand and measure how your CDP drives business value and contributes to ROI.
Craig leads Actable’s solutions consulting team, developing customer data strategies and deploying technologies for Actable’s customers. Craig also oversees Actable’s industry partnerships with MarTech providers, including customer data, cloud database, and customer experience platforms. Craig has 20 years of experience delivering multi-channel enterprise marketing technology solutions. He has broad technology and industry experience, driving technical architecture solutions by providing technical expertise in strategy, design, and implementation. Prior to joining Actable, Craig led Merkle’s solution architecture team as Chief Solution Architect. He was responsible for design of marketing technology solutions for all practices as well as providing thought leadership, innovation, and architectural standards to enable solution deployments. Prior to joining Merkle in 2009, Craig served as Director of Business Intelligence Systems and Services at a startup focused on providing marketing management to small businesses. Prior to that, he served as Director, Marketing Technology at Epsilon/DoubleClick, acting as Chief Architect for an interactive database marketing solution, enabling advanced segmentation and reporting capabilities specific to online channels. Craig began his career with Accenture and Braun Consulting, serving as a Manager within the CRM and Database Marketing consulting groups. Craig holds a Bachelor of Science in Civil Engineering from the University of Illinois at Urbana-Champaign.