MarTech Today: Lithium and Spredfast merge, the spike in GDPR complaints to the ICO & the continuing negotiations between Google and IAB Europe

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Lithium and Spredfast merge into a social management/customer care platform
  Sep 4, 2018 by Barry Levine
  The companies said that each boosted the other’s weak spot.
• Complaints to the ICO have spiked since GDPR came into effect in May
  Sep 4, 2018 by Robin Kurzer
  If related to GDPR, the bump serves as a preview to US companies that will soon be grappling with their own states’ data privacy laws.
• Aetna’s Shiva Mirhosseini: Like any good relationship, sales tech & martech teams need incentive to connect with each other
  Sep 4, 2018 by Robin Kurzer
  A good ‘marriage’ requires an understanding of how each team can benefit from the partnership.
• How to build and budget your 2019 customer-centric MO playbook
  Sep 4, 2018 by Debbie Qaqish
  As you pivot your organization to become more customer-centric, the changes will likely have a significant impact on your budgetary needs. Contributor Debbie Qaqish guides you on what to consider as you plan for 2019.
• Google, IAB Europe still negotiating GDPR Consent Framework implementation
  Sep 4, 2018 by Robin Kurzer
  Google has yet to launch its consent management platform.
• You Got The Click! Now What?
  Sep 4, 2018 by Digital Marketing Depot
  Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin’s most recent “The State of Digital Advertising” report. But are your conversions keeping pace? Are you so focused on getting that initial click that you […]
• Martech continues its explosive growth, but are we facing an overload?
  Sep 4, 2018 by Robin Kurzer
  No, say Scott Brinker and Anand Thaker with a webinar that helps marketers cut through the fluff and hype and build a martech stack that’s right for them.

From Marketing Land:

• Study: Telecoms have been throttling YouTube and Netflix since demise of net neutrality
  Sep 4, 2018 by Greg Sterling
  Even though it was happening to some degree before this year, the activity has picked up since the FCC decision to change the rules.
• The ultimate guide to using Bing Webmaster Tools – Part 5
  Aug 31, 2018 by Christi Olson
  Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series.
• How to capitalize on the competitive advantage of real-time data analysis
  Aug 31, 2018 by Stela Yordanova
  Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis.

From Around The Web:

• IBM’s new system automatically selects the optimal AI algorithm, VentureBeat
• The CMO Council asked 8 good, hard questions about marketing technology management, ChiefMartec.com
• Why Would Big Tech Companies Give Away Free Patents?, Law.com
• Balancing Compliance and Operational Efficiency, CIO Review