12 pieces of conversion optimization advice you should ignore
Whenever you hear a marketing practice referred to as "easy," it's usually not. Contributor Ayat Shukairy looks at some common CRO misconceptions and their uncommon realities.
Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 13 years of entrepreneurial and marketing experience, Ayat helps companies create websites people fall in love with while increasing their online sales.