MarTech Today: Digitas report on voice-based purchases, making interactive video work & link-building tools

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Digitas report: Brand loyalty is at risk with voice-based purchases
  Aug 14, 2018 by Barry Levine
  The problem, says the marketing agency, is that most users will buy the first option presented by a voice agent.
• How to make interactive video creative work for your brand
  Aug 14, 2018 by Chuck Moran
  Contributor Chuck Moran argues that the time for dismissing interactive video advertising has passed. Here’s how to craft creative that maximizes the opportunity.
• 7 ways digital marketers use what happens on calls to optimize ROI
  Aug 14, 2018 by Digital Marketing Depot
  The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on their smartphones, they often convert in the most convenient and natural way: by calling. These voice interactions provide a wealth of insights many brands and agencies now use to build accurate customer profiles, […]

From Marketing Land:

• Link-building tools you may not know about
  Aug 14, 2018 by Julie Joyce
  Contributor Julie Joyce breaks down the nuts and bolts of four unique link-building tools and shares how each can help analyze web pages and assist in your linking efforts.
• AP: Google collects location data when ‘Location History’ is turned off
  Aug 14, 2018 by Greg Sterling
  Google says it tells users exactly what it’s doing. It does, though some of the information is buried.

From Around The Web:

• How to Use Google Data Studio to Report on Facebook Campaigns, Social Media Examiner