Automated marketing technology opportunities: Enhancing human opportunity
We need to develop the technical skills to maximize the machine’s output, while still nurturing the creativity that underpins the best marketing campaigns.
Andy has over 15 years experience in formulating marketing, digital and content strategies for many of the world's leading brands, agencies and technology pioneers. Andy works closely with CEO and CMO thought leaders, executives and technology partners on strategic marketing, digital and content marketing strategies. He has also spends considerable time consulting, and travelling across the World, for many digital and content marketing technology startups -- working on research, event and publication projects. Andy has worked at the C-level with leading brands such as HP, Google, Facebook, Twitter, Apple, Microsoft, HSBC, United Airlines, Adobe, Apple, American Express and Fidelity International. He has also consulted on digital marketing projects with many of the world’s leading agencies such as Publicis, Aegis, Starcom, Digitas, Zenith Optimedia, GroupM and WPP properties.
We need to develop the technical skills to maximize the machine’s output, while still nurturing the creativity that underpins the best marketing campaigns.
Andy Betts | Oct 11, 2019 at 1:59 pm ETWe need to be able to communicate complex data outcomes to the rest of the C-level in a way that is compelling, understandable and relatable.
Andy Betts | Jun 20, 2019 at 10:18 am ETIt’s up to the CMO to translate, communicate and activate insights and efficiency opportunities to department leaders who may not yet recognize martech’s potential.
Andy Betts | Mar 5, 2019 at 8:00 am ETIn the next 24 months CMOs should focus on the three 'A's of accountability to make impactful changes.
Andy Betts | Jan 2, 2019 at 8:13 am ETEven as the holiday shopping season looms large, CMOs can still implement simple AI-powered chatbots and optimize for voice search queries.
Andy Betts | Nov 14, 2018 at 7:30 am ETHere's a look at 'OASIS' vendors Oracle, Adobe, Salesforce, IBM and SAP and the trends they are setting in data quality and integration to deliver seamless customer experiences.
Andy Betts | Sep 12, 2018 at 11:37 am ETWhat happens when you combine marketing automation and artificial intelligence? Contributor Andy Betts delves into the topic and explores what's ahead.
Andy Betts | Aug 13, 2018 at 2:41 pm ETWhat can artificial intelligence bring to your marketing organization, and how can you best utilize this increasingly ubiquitous technology? Columnist Andy Betts shares 5 benefits.
Andy Betts | Jul 17, 2018 at 4:00 pm ETContributor Andy Betts outlines three ways of thinking about your marketing department in this age of rapid innovation.
Andy Betts | May 22, 2018 at 12:16 pm ETPutting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both internally and externally.
Andy Betts | May 7, 2018 at 6:30 pm ETContributor Andy Betts details the talent gap that may be holding up the adoption of machine learning and AI in marketing but also offers suggestions on how the gap might be bridged.
Andy Betts | Mar 23, 2018 at 12:54 pm ETContributor Andy Betts details the characteristics that help modern CMOs stand out.
Andy Betts | Feb 22, 2018 at 12:38 pm ETIn the age of the hyperconnected consumer, delivering a personalized experience is key. Columnist Andy Betts shares three ways to engage and resonate with your audience.
Andy Betts | Jan 23, 2018 at 11:27 am ETColumnist Andy Betts walks you through the ins and outs of deep learning and explains why it's set to be a game-changer for marketing programs.
Andy Betts | Jan 2, 2018 at 10:47 am ETThough AI in marketing is still an intangible concept for many CMOs, it will be here before you know it. Columnist Andy Betts explains how you can prepare.
Andy Betts | Nov 29, 2017 at 3:35 pm ETDon't just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing performance and make martech decisions that prioritize ROI.
Andy Betts | Oct 11, 2017 at 3:09 pm ETIn the fast-growing martech space, how do you become a marketing technology mastermind? Contributor Andy Betts takes a look at the skills you need to win in this ever-evolving landscape.
Andy Betts | Sep 6, 2017 at 3:16 pm ETWith the advance of the Internet of Things, marketers' opportunities to connect with consumers becomes much more varied -- and complicated. Contributor Andy Betts recaps an Adobe Summit session.
Andy Betts | Mar 24, 2015 at 11:15 am ETThis week at SMX East in New York, Rebecca Lieb from Altimeter Group presented to a full house on how best to find success in the native advertising landscape. The advertising ecosystem is continuing to grow at rapid pace — and paid, owned and earned media channels are converging. This is where the native advertising opportunity […]
Andy Betts | Oct 1, 2014 at 5:00 pm ET