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Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.
Learn how conversational marketing improves customer engagement, accelerates sales cycles and builds relationships with B2B buyers.
The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands.
Driving demand in B2B is no longer enough. To achieve growth, look across the full spectrum of the customer lifecycle.
Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today.
While often bundled together, NFTs, the metaverse and Web 3.0 aren't the same things. Here's how to view them from a marketing lens.
Learn what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal.
The recent promotion deployed WebAR technology to make dollar bills in the physical world actionable for consumers using their phones.
Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot.
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.