MarTech Today: Quantcast reports 90 percent consent rate for GDPR, why CDPs have emerged now & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Quantcast reports more than 90% of visitors to EU domains grant GDPR consent
  Aug 9, 2018 by Barry Levine
  About 81 percent of visitors say yes to every consent choice, according to this consent management platform.
• CDPs: Why now?
  Aug 9, 2018 by Barry Levine
  Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of hype about “a single view of the customer.”

From Marketing Land:

• How to maximize value from push notifications
  Aug 8, 2018 by Sam Welch
  Finding the right way to utilize mobile push notifications is both an art and a science. Contributor Sam Welch reveals what you need to consider.

From Around The Web:

• The Twitter Rules: A Living Document , Twitter
• Facebook Blocks Sharing Of 3D-Printed Gun Files On Its Platforms, BuzzFeed
• Hacking Amazon: Agencies Create Workarounds For An Emerging Ad Giant, AdExchanger
• How Marketing Automation Can Boost Your Conversion Rates, Crazy Egg
• Want to deliver great customer experiences? Here’s what not to do, Think with Google