MarTech Today: CaliberMind launches ABM Converter, ‘digital everything’ attribution & Bridg’s ‘first CDP’ for brick-and-mortar

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Marketing analytics platform CaliberMind launches ABM Converter
  Aug 7, 2018 by Barry Levine
  The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a fraction of the time or cost.
• The challenge and promise of ‘digital everything’ attribution
  Aug 7, 2018 by Brian Handly
  Contributor Brian Handly explains why attribution is still an unsolved problem despite the proliferation of available data.
• Bridg announces ‘first CDP’ for brick-and-mortar retailers
  Aug 7, 2018 by Barry Levine
  Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed ones.

From Marketing Land:

• Don’t miss out on the best offer to attend SMX East
  Aug 7, 2018 by Lauren Donovan
  Struggling with how (and why) to optimize your site for speed, whether to focus on voice search, or how to measure cross-channel search campaigns? Attend SMX® East, October 24-25 in New York City to train with SEO and SEM experts at the top of their game and get the answers you need.

From Around The Web:

• Facebook taps banks, but for chatbots not purchase data like Google, Techcrunch
• What You Need to Know About B2B Video in 2018, Convince and Convert