Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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How to personalize without crossing the ‘creepy line’
Creeping out your customers is bad for business. Here’s how to message without going over the line.
MarTech Today: Ipsos buys Synthesio, why data onboarding matters & best practices for tag management
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Research firm Ipsos buys social listening platform Synthesio Oct 30, 2018 by Barry Levine The move is the latest in a series of acquisitions and mergers that are turning social media […]
MarTech Today: Vimeo integrates with LinkedIn, the latest version of Facebook’s Marketing API & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: Vimeo integrates with LinkedIn to enable video publishing to company pages Oct 29, 2018 by Amy Gesenhues Vimeo announced on Monday end-to-end integration with LinkedIn via its ‘Publish to Social’ feature. […]
MarTech Today: CRMs in a CDP world, Amazon ad tools & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Is there a place for CRMs in a CDP world? Oct 26, 2018 by Barry Levine Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms […]
MarTech Today: Google’s Q3, Kochava launches Traffic Index & 80 percent of Amazon advertisers will increase budgets
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google Q3 results: Strong earnings beat expectations but revenues fall short Oct 25, 2018 by Greg Sterling Revenues were $33.7 billion, earnings were $13.06 billion. Kochava launches its Traffic Index to […]
80% of Amazon advertisers plan to increase budgets in 2019
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.
MarTech Today: Attribution for understanding, content for personalization & Apple will praise GDPR
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Better together — Using attribution approaches for understanding, not for credit Oct 24, 2018 by John Steinert Don’t get locked into attribution concepts that hurt, rather than help, your efforts to […]
MarTech Today: Smaato adds machine learning, Skyword merges with TrackMaven & Google responds to large ad fraud operation
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SSP Smaato adds machine learning for directing inventory to DSPs Oct 23, 2018 by Barry Levine With this boost, the company says, its Automated Traffic Curation can better match in-app ad […]
SSP Smaato adds machine learning for directing inventory to DSPs
With this boost, the company says, its Automated Traffic Curation can better match in-app ad requests with the right Demand Side Platform.
Google responds to large ad fraud operation that utilized more than 125 Android apps
The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it.
MarTech Today: Oracle launches a ‘CDP-plus,’ implementing full-scale cross-channel attribution & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Oracle launches a ‘CDP-plus’ for its clouds Oct 22, 2018 by Barry Levine Called CX Unity, it provides the first single customer profile across the company’s platforms, plus adds intelligence for […]
MarTech Today: Gartner’s first Magic Quadrant on ad tech, a unified pledge from ad exchanges & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants Oct 19, 2018 by Barry Levine The report focuses on what it calls “foundational technology,” even as the ground keeps […]
MarTech Today: Customers want more data control, Fizziology matches brands with athletes & how Autodesk gave its chatbot the smarts
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Consumers say they want much more control over their personal data Oct 18, 2018 by Greg Sterling 91 percent of survey respondents expressed a desire to have more control or block […]
MarTech Today: Google launches AdLingo, InMobi buys Sprint’s ad firm & Fullscreen offers a YouTube brand safety tool
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google ushers in the Age of Conversational Ads with the launch of AdLingo Oct 17, 2018 by Barry Levine The new display ad-like format, available through the regular Google ad platform, […]
Customer journey orchestration
MarTech Today: Autopilot’s collaborative customer journey, Twilio buys SendGrid & Facebook’s Project Ripley
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Autopilot debuts real-time collaborative customer journey map Oct 16, 2018 by Barry Levine The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as […]
MarTech Today: Braze launches an app ecosystem, Semcasting’s ‘first self-serve deterministic attribution platform’ & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Braze launches an app ecosystem with more than 45 integrations Oct 15, 2018 by Barry Levine Called Braze Alloys, it’s one more step by this former mobile marketing platform (when it […]
MarTech Today: Realeyes’ new Attention Metric, Freshworks launches ‘omnibot’ AI engine & attackers took data from 29 million Facebook users
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Realeyes says it can measure if people are paying attention to ads Oct 12, 2018 by Robin Kurzer The company’s new Attention Metric measures actions that signal a lack of attention, such […]
Do you still need a PPC tool with the new Google Ads?
Four ways a great PPC tool can turn you into a PPC rockstar.
Realeyes says it can measure if people are paying attention to ads
The company's new Attention Metric measures actions that signal a lack of attention, such as yawning, blinking and eye movements.
MarTech Today: Phrasee’s campaign against using fear in ads, YouTube cracks down on duplicate video & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns Oct 11, 2018 by Barry Levine The AI-powered marketing content firm says AI, hyper-personalization and big data give […]
Voice search isn’t the next big disrupter, conversational AI Is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning.
Marketing Day: YouTube duplicate content crackdown, Facebook’s local news tool, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
MarTech Today: Nielsen Catalina expands purchase-based TV ad targeting, an AR Halloween pre-show invades movie theaters & GDPR complaints stack up in the EU
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nielsen Catalina now targets ads using purchase data on Connected TV and OTT Oct 10, 2018 by Barry Levine Previously, Nielsen Catalina used its loyalty card/coupon data only for linear and […]
MarTech Today: The ‘first IP-to-POI’ database, Adobe’s integration of Magento & Facebook’s new Portal video chat devices
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Digital Element launches the ‘first IP-to-Point of Interest’ database Oct 9, 2018 by Barry Levine It’s more granular and reliable than GPS-to-POI, says the Atlanta company. Adobe completes Magento integration, aims […]
What marketers are saying about Facebook’s new Portal video chat devices
Some marketers see opportunity -- even if they don't quite know what that is yet.
How MarTech Today is changing to support you better
We’re here to help digital marketers, and we take it very seriously.
How Marketing Land is changing to support you better
We’re here to help digital marketers, and we take it very seriously.
MarTech Today: The IAB’s new PrivacyChain, LivePerson acquires Conversable & Google closes Google+
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems Oct 8, 2018 by Barry Levine Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease […]
How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems
Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and consumers.
MarTech Today: IBM Watson gives its intelligent ads wider release, Brandwatch and Crimson Hexagon merge & Pandora launches analytical tools
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IBM Watson give intelligent ads wider release, expands targeting Oct 5, 2018 by Barry Levine Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to create ads […]
IBM Watson give intelligent ads wider release, expands targeting
Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to create ads that better match viewers.
MarTech Today: How marketers can be ‘just evil enough,’ the 3 challenges for CMOs & the sales tech landscape
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Entrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be ‘just evil enough’ Oct 4, 2018 by Barry Levine It’s about finding the opportunity to generate attention, he said, […]
MarTech Today: AI/blockchain solutions for marketing’s challenges, MarTech East announcements & California’s new bot law
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The future is now: How AI, blockchain may solve some of the industry’s biggest challenges Oct 3, 2018 by Robin Kurzer Some of the most seasoned marketers in the industry tell […]
The future is now: How AI, blockchain may solve some of the industry’s biggest challenges
Some of the most seasoned marketers in the industry tell us why these technologies could help save the industry.
California’s new bot law forces companies to tell you when you’re interacting with a machine
The law goes into effect on July 1, 2019 and will likely have national implications.
MarTech Today: Adobe updates the PDF, agile marketing & the new Data Transparency Label
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe makes its venerable PDF more collaborative Oct 2, 2018 by Barry Levine Online commenting and live chat can now replace the frustrating email attachments, plus you can keep track of […]
Do you speak SEO? Join Search Engine Land as Deputy Editor
Search Engine Land is synonymous with SEO and SEM, so we’re looking for someone with deep expertise.
MarTech Today: Adobe/Placed targets linear TV, Marketo updates & YouTube rolls out more ad extensions
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe bringing digital targeting, measurement capabilities to Linear TV Oct 1, 2018 by Greg Sterling Partnership with Placed enables offline visits to be linked to TV ad exposures. Release Notes: Marketo […]
YouTube rolls out more ad extensions, incremental lift measurement
Video ad extensions will soon include actions like finding a movie showtime, downloading an app or booking a trip.
MarTech Today: Scott Brinker’s ‘Four Forces,’ Findera’s search engine for business pros & 50 million hacked Facebook accounts
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: For Scott Brinker, marketing is designed to balance the ‘4 Forces’ Sep 28, 2018 by Barry Levine In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation […]