Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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MarTech Today: Vistar’s new online storefront for DOOH deals, Facebook’s new review processes for apps & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Vistar launches online storefront for complete DOOH deals Jul 2, 2018 by Barry Levine Called Deals Discovery, it lets self-service ad buyers find, price and purchase outdoor signage entirely online. From […]
MarTech Today: The new California Privacy Act, AI-powered speech analytics tools & mid-course correction for location data
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: California lawmakers approve highly contested new data privacy rules, staving off a November ballot initaitve Jun 29, 2018 by Robin Kurzer The legislation echoes GDPR and affords consumers greater control of their […]
Is YouTube serving up more pre-roll & mid-roll video ads?
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video.
MarTech Today: Data targeting vs. contextual targeting, why MediaMath ‘unjoined’ the Ad ID Consortium & what to do if you have a post-GDPR data breach
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Is third-party data targeting more effective than contextual targeting? Jun 28, 2018 by Barry Levine A new report from performance marketing agency Roast and ad platform Teads tested whether the costs […]
MarTech Today: Formerly known as DoubleClick, tapping the real world for targeting & Forrester’s first Wave report on Experience Optimization
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: DoubleClick is out as Google ushers in new brand names for its advertising products Jun 27, 2018 by Ginny Marvin The new brands, Google Marketing Platform and Google Ad Manager, unify […]
The Trade Desk launches its ‘Next Wave’
The demand-side platform is today unveiling a new AI layer, an insight-optimized UI and a Planning Tool that generates and launches campaigns.
MarTech Today: Trade Desk launches ‘Next Wave,’ blockchain-powered Killi wants users to ‘own their own identity’ & Facebook’s Codeless Event Setup
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The Trade Desk launches its ‘Next Wave’ Jun 26, 2018 by Barry Levine The demand-side platform is today unveiling a new AI layer, an insight-optimized UI and a Planning Tool that […]
Squadhelp adds AI to help invent successful brand names
With AI, the Chicago-based platform is adding visual search, performance tracking and name generation to its crowd-sourced naming platform.
MarTech Today: AT&T buys AppNexus, Squadhelp adds AI for inventing names & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: AT&T buys ad exchange AppNexus Jun 25, 2018 by Barry Levine Following the Time Warner purchase, this new acquisition positions the telco as a content and programmatic advertising powerhouse. Squadhelp adds […]
MarTech Today: Robot traffic, the future of TV ads & Facebook’s latest data faux pas
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: New report: Some ad campaigns are almost entirely robot traffic Jun 22, 2018 by Barry Levine The good news from this first Robot Traffic Report from ad platform Dianomi: Overall bot traffic […]
The MarTech Minute: WFA finalizes global charter, Tru Optik launches new TV measurement solution & more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign
The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the data.
MarTech Today: Adobe boosts its clouds, Kiip undertakes blockchain-recorded ad campaign & Instagram launches IGTV
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe adds Attribution IQ, travel industry features and smart speaker targeting Jun 21, 2018 by Barry Levine The new features are designed to give marketers finer tools for following customers, directing […]
Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors
The company announced a number of new initiatives to stop the spread of misinformation on the platform.
MarTech Today: Leanplum buys Connecto, Sweet offers Sugar & Ad ID integrates with DigiTrust
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Mobile marketer Leanplum buys Connecto’s conversational marketing Jun 20, 2018 by Barry Levine The acquisition of the Bulgarian firm boosts Leanplum’s goal of making conversations a central feature for maintaining brand […]
Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is still in beta.
Ask the #SMXpert: Smart B2B SEM Tactics
If you have a question on A/B split testing or are having challenges with ABM targeting on paid search, read on. Contributor Brad Geddes answers these questions and more in our continuing SMXpert series!
MarTech Today: Viant’s updated ACR, Facebooks opens up Watch & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Viant’s updated ACR knows what you’re watching on TV — and can immediately re-target your mobile devices with the same ad Jun 19, 2018 by Barry Levine The people-based ad tech […]
Sneak peek: MarTech agenda highlights just for you
Grab your hard hats — You’re entering a construction zone. Scott Brinker, the architect of MarTech®, is hard at work building out a new agenda for our next event happening October 1-3 in Boston. The blueprints are drawn, materials delivered and foundation poured. We can’t cut the ribbon quite yet, but we can share some […]
Evrythng launches a blockchain-utilizing orchestration hub for consumer products
The hub is designed to support tracking of product origins, unique product identities and user rewards.
MarTech Today: Evrythng’s blockchain-utilizing orchestration hub, malware in HTML 5 ads & Martech + Ad tech
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Evrythng launches a blockchain-utilizing orchestration hub for consumer products Jun 18, 2018 by Barry Levine The hub is designed to support tracking of product origins, unique product identities and user rewards. […]
MarTech Today: Consent management platforms, IAB updates VAST & unifying martech through customers
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: MarTech Landscape: What is a consent management platform (CMP)? Jun 15, 2018 by Barry Levine The new CMPs are offering ways for publishers to capture and disseminate user consents, with support for […]
The MarTech Minute: IAB Tech Lab updates VAST, 4C adds ex-Verizon exec to its board & a slew of new hires
The martech week in review: News and announcements in marketing technology this week that you might have missed.
NYIAX partners for the first outside instance of its patent-pending asset exchange
The patent, filed by the blockchain-based ad exchange and Nasdaq, covers the techniques employed by a soon-to-launch, asset-trading community of creators, audience and brands.
How to determine if you’ve been hit by negative SEO
Knowing you've been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you've been targeted.
MarTech Today: NYIAX partners with content exchange, LiveRamp brings its search targeting to Bing Ads & the exaggerated death of radio
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: NYIAX partners for the first outside instance of its patent-pending asset exchange Jun 14, 2018 by Barry Levine The patent, filed by the blockchain-based ad exchange and Nasdaq, covers the techniques […]
Reducing the time it takes to write meta descriptions for large websites
The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions.
Hey, email marketers — Take a load off and embrace automation
As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over.
Clarip wants to make GDPR compliance perfectly clear
The company's privacy suite helps businesses comply with the European legislation and can give social media admins tools to manage third-party advertisers on their pages.
Salesforce adds Interaction Studio, integration with Google Analytics 360
Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds.
MarTech Today: Salesforce unveils Interaction Studio, Snapchat adds AR Lenses to ad tool & diagnosing Javascript-powered sites
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce adds Interaction Studio, integration with Google Analytics 360 Jun 13, 2018 by Barry Levine Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds. […]
Customer journey orchestration
MarTech Today: Advertisers’ top fears, customer journeys for security breaches & the enterprise mindset
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018 Jun 12, 2018 by Robin Kurzer Regardless, advertisers will give a larger portion of their […]
A new report bursts the blockchain bubble
The study from research firm GlobalData highlights blockchain’s value prop as a distributed ledger, but the author points out that it’s ‘not magic.’
Here’s what people are saying about MarTech
Your final chance to attend MarTech® this year is October 1-3 in Boston. Join us for three unforgettable days of expert-led presentations, inspirational keynotes, awesome networking, scores of exhibitors and actionable takeaways! But don’t take it from us… attendees, speakers and exhibitors rave about MarTech: “Whether you’re in marketing, sales, or IT, it’s a great […]
MarTech Today: Martech + ad tech, a new report bursts blockchain’s hype bubble & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Martech + Ad tech, Part 1: The tools to transform insight into action Jun 11, 2018 by Jose Cebrian Navigating the convergence of martech and ad tech isn’t for the faint-hearted, […]
MarTech Today: Google lifts Funding Choices’ vendor cap, Moltin launches first web-based self-checkout & Google promises to do no harm with AI
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices Jun 8, 2018 by Robin Kurzer Publishers can now gather consent for an unlimited number of adtech vendors […]
The MarTech Minute: Toluna rebrands, Tealium updates its interface & several acquisitions
The martech week in review: News and announcements in marketing technology this week that you might have missed
Ask the #SMXperts series — Advanced audience targeting
In this extended Q&A from SMX West, #SMXperts Jillian Nagle and Ben Wood look at creative ways to create audiences, leverage search and social and prevent customers from going to the competition.
Google’s new manifesto says AI will be used to benefit society
The company says it won't develop AI applications "that cause or are likely to cause overall harm."
B2B marketers: Are you a marketing technology ‘investor’ or a ‘buyer?’
Your approach to adopting and integrating martech is a key factor in determining its likelihood of success. Contributor Scott Vaughan explains.