Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
MarTech Today: Terminus buys BrightFunnel, CDPs doubled over last year & using machine learning to connect with audiences
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Terminus buys BrightFunnel, adding multichannel analytics to its ABM-targeted ad campaigns Jan 3, 2018 by Barry Levine The purchase is one step in Terminus’s plan to expand beyond display ads. New […]
MarTech Today: Apple’s new podcast analytics, DialogTech adds multichannel dashboards & going deep with deep learning
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Who’s listening? Apple’s new podcast analytic feature knows Jan 2, 2018 by Robin Kurzer The new dashboard is in beta and is only available for iOS 11 devices. DialogTech adds multichannel […]
Going deep with deep learning: Martech insights, action & impact
Columnist Andy Betts walks you through the ins and outs of deep learning and explains why it's set to be a game-changer for marketing programs.
MarTech Today: The cutting edge of martech, voice’s impact on mobile marketing & ads are ‘on life support’
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: On the cutting edge of martech: Our top columns of 2017 Dec 29, 2017 by Desiree Everts DeNunzio From grappling with data fatigue to finding just the right marketing technology solutions, our […]
MarTech Today: Showpad helps sellers sell, agencies adjust to pressures & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Showpad gives companies a new way to help their sellers sell Dec 28, 2017 by Robin Kurzer The platform says it’s creating “salespeople of the future” How agencies are adapting to […]
MarTech Today: The trends within the trends, the fallout from Apple’s war on cookies & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: It’s not the trend that you need to watch for. It’s the trend inside the trend. Dec 27, 2017 by Barry Levine Here’s a partial list of the hidden consequences inside some […]
CMOs in the know: Our top 10 Marketing Strategies columns of 2017
What were the marketing tactics and tips that captivated our readers over the past year? Check out our most widely read Marketing Strategies columns of 2017.
MarTech Today: The year in B2B marketing innovation, how ad agencies can survive in an AI-first world & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 2017: The year in B2B marketing innovation Dec 26, 2017 by Peter Isaacson As we close in on the new year, columnist Peter Isaacson takes a look back at the trends that […]
MarTech Today: Getting to know the B2B tech buyer, the ‘CMOs at the Wheel” authors & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Getting to know your B2B tech buyer Dec 22, 2017 by Josh Aberant Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B relationships. […]
What is the future of artificial intelligence?
Marketers say that 2018 will see deeper personalization, innovations in voice AI and an enhanced view of the customer journey.
Will GDPR and blockchain live up to their hype in 2018?
The only thing we know for sure is that marketers will definitely keep these trends top of mind as we head into the new year.
MarTech Today: The ePrivacy Regulation, the future of AI & app store optimization tips
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Right behind the GDPR, there’s the ePrivacy Regulation Dec 21, 2017 by Barry Levine How are companies supposed to comply with both if the ePrivacy Regulation isn’t finished? Will GDPR and […]
Adobe Campaign to roll out enhanced email functionality
The company also sees AI-powered, highly personalizable email in its future.
MarTech Today: IAB’s newest Podcast Guidelines, Adobe’s enhanced email and a ‘Naughty/Nice’ list for Santa
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB releases its newest Podcast Measurement Guidelines Dec 20, 2017 by Barry Levine This second version, offered as a draft in July, tightens up standards to measure ads and audience for […]
Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year
Survey results will be shared during the "Holiday Retail Search Strategies" webcast on January 18.
Digital advertising in 2018: 5 trends to watch
Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018.
MarTech Today: Lotame’s GDPR prep, data breaches of 2017 & planning a CRM stack upgrade
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Lotame’s prep for GDPR highlights big changes in data management Dec 19, 2017 by Barry Levine There’s tracking consent, providing data access and minimizing liability. Plus there’s the pending ePrivacy Regulation. […]
How authentication can be a compelling branding asset
Contributor Davor Sutja urges marketers to employ technology that can demonstrate the authenticity of their brand and its products.
Test-and-learn steps for agencies
Columnist Rex Briggs explains his process for unlocking more potential for your clients through tests-and-learns.
MarTech Today: The year in martech, Cortana’s mad skills & authentication as a branding asset
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 2017: The year in martech Dec 18, 2017 by Barry Levine So many corners were turned this past year, we are now looking right at marketing and ad tech that increasingly […]
Cortana’s got mad skills but faces big distribution challenges vs. rivals
Cortana already has 148 million global users, but it's still an underdog.
MarTech Today: IdentityLink-based consortium grows, MetaX sets up blockchain-based Ads.txt Plus & the year in social media
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Ad consortium based around LiveRamp’s IdentityLink boosts membership Dec 15, 2017 by Barry Levine The new Consortium provides a way for advertisers to target users via email addresses, similar to the way […]
AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse, even […]
MarTech Today: FCC repeals net neutrality, Janrain launches Identity Groups & visualizing your site structure
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: FCC repeals net neutrality by party line vote Dec 14, 2017 by Greg Sterling FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by […]
Why it’s time to get bullish on accreditation for ad tech and martech in 2018
As industry groups release new standards for digital ad measurement, columnist Rob Rasko believes ad tech and martech providers will need to conform to them to stay competitive and be identified as trusted leaders.
MarTech Today: Spending more on martech, Oodi’s agency outsourcing platform & GDPR won’t kill you
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nearly 70% of marketing executives plan to spend more on marketing technology in 2018 Dec 13, 2017 by Amy Gesenhues Search marketing platform Conductor surveyed 500 marketing executives to gain insight […]
Why the end of Google’s ‘First Click Free’ is a step in the right direction
Subscription-based consumption is on the rise, and contributor Ben Barokas believes Google’s move should spur publishers to take control of their monetization strategies.
GDPR won’t kill you. It’ll make you stronger
The General Data Protection Regulation is edging ever closer. Columnist John Steinert explains how marketers can use the impending change as a catalyst for delivering marketing ROI.
MarTech Today: Third-party data processors in the age of GDPR, net pioneers defend net neutrality & predictive analytics for physical stores
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: What does the GDPR mean to your third-party data processors? Dec 12, 2017 by Robin Kurzer Data controllers and processors will be equally responsible for compliance with the EU regulation. New […]
How on-site search can drive holiday revenue & help ecommerce sites compete against major retailers
According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website.
Why brand marketers often win the battle but lose the war
What's the point of CTR if you're not paying attention to ROI? Columnist David Rodnitzky believes marketers need to look beyond the basic metrics to ensure they're measuring revenue impact.
Predictive analytics comes to physical store visits
Euclid is tracking audience behavior patterns to help retailers bring shoppers back into stores more efficiently.
2017: The year identity changed everything
Columnist Mike Sands takes a look back at this year's notable events in digital advertising and examines the underlying theme of identity that's transforming brands.
MarTech Today: Alexa as ‘the UI for the enterprise,’ DeepIntent fights shadowy ads & Google Manufacturing Center’s API
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Amazon wants to make Alexa the ‘UI for the enterprise’ Dec 11, 2017 by Greg Sterling Alexa for Business could bring AI and ‘smart home automation’ to businesses large and small. […]
MarTech Today: What consumers think their personal data is worth & how to increase database integrity
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Study: US consumers think their personal data is worth only $244 per yearDec 8, 2017 by Greg Sterling The survey of US and UK consumers found considerable confusion and ambivalence about […]
How to nurture new vs. existing leads
Now that you've got your leads lined up, what's next? Contributor Seth Price discusses how to segment brand-new from already existing leads so that you can build on those relationships and ultimately close more sales.
How to increase database integrity to crush your 2018 targets
As you start planning your budgets and targets for the coming year, data will be front and center. Columnist Scott Vaughan shares four strategies to help you commit to a data integrity plan in 2018.
MarTech Today: TAG and fighting ad fraud, Thunderhead integrates with Salesforce & automated, multichannel display advertising for SMBs
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud ratesDec 7, 2017 by Ginny Marvin The study analyzed more than 6.5 million display and video ad […]
AMP: A case for websites serving developing countries
As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use Accelerated Mobile Pages (AMP) to address this gap.
Getting to know you: Salesforce integration helps marketers map a customer’s journey
Thunderhead’s decisioning hub adds an engagement layer to the CRM company’s extensive data.