Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Facebook Local is the social network’s stab at Yelp, Foursquare
Facebook’s new app lets people find nearby things to do and places to go.
2017 holiday shopping trends: How consumers plan to research & purchase gifts this season
Holiday shopping insights from Cardlytics, VigLink and Valassis
What B2B marketing attributes are CMOs looking for in 2018?
As we edge closer to the new year, now is a good time to take a close look at the talent inside your B2B marketing team. Columnist Scott Vaughan discusses the skills and attributes CMOs should look for.
MarTech Today: Adobe launches Launch, AppNexus partners with Tru Optik & RiskIQ adds GDPR analytics
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe launches Launch, its next-gen tag management platform Nov 9, 2017 by Barry Levine The new offering lets third-party tool makers integrate their own features into the open platform. AppNexus, Tru […]
Startup Mobius Network launches ‘Stripe-like’ API for blockchain access
Through Mobius’s new API and application store, marketers can readily gain access to blockchain-based transparency and reward tokens.
MarTech Today: GDPR risk assessment, Janrain pitches Gigya customers & Twitter officially doubles its character count
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: New GDPR risk assessment finds that 84 percent of US respondents expect to be ready Nov 8, 2017 by Barry Levine The TrustArc/IAPP survey looked at perceived risk for non-compliance of […]
An inside look at Wayfair and the new roles of brands and retailers
In a Q&A with columnist Andrew Waber, Wayfair's Marion Thomas talks about the shifting supplier-retailer relationship and how brands need to understand who their customers are in order to persuade them to buy online.
MarTech Today: youXtools’ AI-powered user testing, Facebook Messenger’s customer chat plugin & embracing live video
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: youXtools launches a user testing platform with AI-powered visual analytics Nov 7, 2017 by Barry Levine The user experience consultancy UEGroup is now making its internal testing platform publicly available through […]
The subtle ways advertisers target audiences — and why they shouldn’t
Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today's marketers.
MarTech Today: Salesforce’s ‘my’ platform tools, Reddit updates ad tool & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce unveils ‘my’ versions of its AI-based platform tools Nov 6, 2017 by Barry Levine The new capabilities allow non-technical users to build their own predictions, customer service bots and gamified […]
MarTech Today: Smartpipe’s ‘snowflakes,’ the evolution of phone marketing & maximizing website UX
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Smartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’ Nov 3, 2017 by Barry Levine Within mobile networks, Smartpipe finds targeted users and then swaps out their identifying phone […]
Why agency communication needs to pivot from reporting to analysis (and how)
How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients.
MarTech Today: Retailers’ email effectiveness, iPad on rails & marketing AI’s transparency
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: A new report finds that retailers have room for improvement in email effectiveness Nov 2, 2017 by Barry Levine Conducted by RSR Research for email service provider Coherent Path, the study […]
The Blockchain Economic Forum offers the technology’s tricks and treats
The New York City event showcases the best advantages and the worst hype of this promising emerging platform.
MarTech Today: Blockchain’s tricks and treats, Snapchat’s pixel-tracking & Google’s webmaster trends analyst
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The Blockchain Economic Forum offers the technology’s tricks and treats Nov 1, 2017 by Barry Levine The New York City event showcases the best advantages and the worst hype of this […]
Lessons from the front lines: How Dun & Bradstreet’s CMO cultivated an account-based approach
Contributor Jared Dodson sits down with CMO Rishi Dave to talk about the challenges and opportunities of Account-Based Marketing and where he sees ABM going.
MarTech Today: ABM at Dreamforce, Ad-mageddon ad blocking and more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 3 ABM themes to expect at Dreamforce 2017 Oct 31, 2017 by Peter Isaacson More people are paying attention to Account-Based Marketing, and the conference attendees at Dreamforce are no exception. […]
MarTech Today: Vistar’s DOOH private marketplace, Content Analytics’ Scorecards & Facebook’s dynamic creative
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Vistar launches private marketplace for Digital Out-of-Home Oct 30, 2017 by Barry Levine Company says it has the largest supply of inventory — covering thousands of billboards and screens in taxis, […]
Kochava expands into blockchain for ad insertion orders
The attribution/measurement provider is expecting to launch its open source XCHNG blockchain-based ecosystem of integrated applications by the end of 2018.
MarTech Today: Kochava expands into blockchain, Audi’s responsive billboard campaign & troubleshooting your technical SEO
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Kochava expands into blockchain for ad insertion orders Oct 27, 2017 by Barry Levine The attribution/measurement provider is expecting to launch its open source XCHNG blockchain-based ecosystem of integrated applications by the […]
Everything you need to know about the IAB ads.txt initiative
If you haven't yet rolled out ads.txt, it might be time to hop on board. Contributor Alex Bornyakov walks you through what you need to know about the IAB's initiative to fight fraud and how to implement it.
Amex and Acxiom create a prediction engine based on purchase data
This is the latest effort to utilize extensive, identified customer records to predict future purchase behavior.
Protagonist adds action tools to its narrative analytics for brands
Going beyond its previous identification of brand-relevant beliefs, the startup is now offering tools to find associated words, channels and influencers.
Infutor launches a propensity marketplace of consumers interested in buying cars
The company says this is the first in a series of predictive industry-focused marketplaces based on its millions of identified consumer records.
MarTech Today: Amex/Acxiom’s prediction engine, Protagonist’s action tools & everything about ads.txt
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Amex and Acxiom create a prediction engine based on purchase data Oct 26, 2017 by Barry Levine This is the latest effort to utilize extensive, identified customer records to predict future […]
MarTech Today: Segment launches Personas, B2B developer marketing & GDPR solutions for managers
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Segment launches Personas to capture its ecosystem data into customer profiles Oct 25, 2017 by Barry Levine The company is advancing beyond its origin as a data switchboard as it adds […]
MarTech Today: Higher recall for VR ads, Persado targets individuals & the line between relevant and creepy
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Study: Ads in VR see higher recall, more memorable than conventional digital ads Oct 24, 2017 by Greg Sterling 74 percent in survey said VR ads less intrusive than other digital […]
MarTech Today: RCS messaging, adapting martech stacks & Facebook tests web-based VR
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: RCS messaging takes a few more steps toward rocking mobile Oct 23, 2017 by Barry Levine With the first US transactions using global RCS planned for next month, the train […]
MarTech Today: SAP’s Marketing Cloud additions, free image compression tools & blockchain’s impact on search marketing
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution Oct 20, 2017 by Barry Levine The new features, following the recent purchase of identity provider Gigya, show that SAP is […]
More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority
Erica Seidel, founder of executive recruiting firm The Connective Good, says expansion of C-level roles reflects a growing professionalism and specialization among business leaders.
MarTech Today: Cedato’s new video supply optimization, getting email ready for GDPR & programming around Facebook’s video ad breaks
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cedato launches Video Supply Path Optimization in its new premium marketplace Oct 19, 2017 by Barry Levine The Tel Aviv-based video ad platform says this is the first SPO for video. […]
MarTech Today: Data Gran’s AI-powered ad tool, Optimizely suits up & the ‘world’s largest audio advertising platform’
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns Oct 18, 2017 by Ginny Marvin AdOptimizer automatically tests dozens of ad creative and targeting combinations in a […]
4As, ANA & IAB propose self-regulatory digital ads standards program in part to provide ‘safe harbor’ from browsers
In a letter to the Coalition for Better Ads, the industry groups make their case for adoption and enforcement of 'The Better Ads Experience Program.'
MarTech Today: Gartner on analytical tools, build vs. buy & Google’s new Daydream View
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: New Gartner report spotlights analytics tools that map customer data across channels Oct 17, 2017 by Barry Levine The Leaders are Google, Adobe and SAS, with IBM and SAP in the […]
Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.
How machine learning levels the SERP playing field
Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages.
Apple’s move to kill cookies isn’t a crisis — It’s an opportunity
Columnist Mike Sands believes Apple's cookie restrictions will encourage marketers to take a new approach to building customer data sets and identity, giving them a more holistic customer view.
MarTech Today: indaHash’s cryptocurrency for influencers, the future of marketing is P2P & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: indaHash plans cryptocurrency to pay influencers and their followers Oct 16, 2017 by Barry Levine The influencer marketing startup sees bitcoin-like private currency as a way to speed payments, avoid multiple […]
What airlines can learn from smart marketers about the customer experience
The airline industry has been hit with some highly public complaints over the past few months. Columnist Evan Magliocca discusses how airlines are lagging in the customer experience and what they -- and any brand -- can do to put customers first.
Mobile devices offer special vulnerabilities to fraud
As the types of mobile devices grow, expect more kinds of mobile-specific fraud.