What every partner marketer needs to know about blockchain
Heard the hype about blockchain, but not sure what it means for you? Contributor Pete Cheyne explains.
Pete Cheyne is CTO for Performance Horizon. The architect of Performance Horizon's best-of-breed solutions, Pete oversees the technology strategy of the company. Prior to Performance Horizon, Pete was Head of Integration at Buy.at, where he was responsible for all integrations across a wide variety of EU-based companies.
How customer lifetime value analysis is transforming partner marketing
Contributor Pete Cheyne explains how today's smart marketers are employing technology and machine learning to optimize the results achieved through partner and affiliate relationships.
Is pixel tracking dead?
Contributor Pete Cheyne believes it's time for marketers to move past pixel-based tracking and take control of their data.