MarTech Today: Venzee’s middleware for blockchains, PullString’s new platform for voice-based interactions & Yoysis’ voice-controlled ecommerce platform

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Venzee launches the first middleware to optimize blockchain-bound data
  Nov 16, 2017 by Barry Levine
  Called Mesh, it washes, dries and shines data until it’s ready to be written without the possibility of change or deletion.
  
• PullString drops text-based chat for voice conversations in its new platform
  Nov 16, 2017 by Barry Levine
  The San Francisco-based company says Converse is the first end-to-end platform for non-tech users to create voice-based Skills for Amazon’s Alexa.
• Call to B2B marketers: Job titles matter more than you think
  Nov 16, 2017 by Sonjoy Ganguly
  While ABM can help you target the key decision makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy.
• Say it out loud: Voysis announces new voice-powered commerce platform
  Nov 16, 2017 by Robin Kurzer
  The voice AI company’s platform gives marketers a way to directly provide native voice functionality to their customers.
• Media Trust CEO: Most of what happens on your web site is not controlled by you
  Nov 16, 2017 by Barry Levine
  And this third-party code, says Chris Olson, results in dozens of cookies for each user, security vulnerabilities and performance hits.

From Marketing Land:

• Facebook officially launches mobile app, educational site for video creators
  Nov 16, 2017 by Tim Peterson
  With a channel management app and an educational site, Facebook is following YouTube’s playbook in hopes of winning over creators.
• Deck the halls with boughs of data
  Nov 16, 2017 by Tom Mucklow
  How can you win over more shoppers this holiday season? Contributor Tom Mucklow believes retailers need to effectively use their customer data to personalize the shopping experience.
  
• State of the art methods for measuring mobile and digital marketing
  Nov 16, 2017 by Aaron Strout
  Columnist Aaron Strout sits down with Chuck Hemann, a senior analytics lead at his company, to discuss best practices for mobile and digital measurement and ways to improve your analytics program.
  

From Around The Web:

• 5 Ways GDPR Will Change Marketing Forever, CMS Wire
• How AR and VR Applications Are Changing Marketing, MarketingProfs
• Luminous colors, stunning high quality: HDR has arrived on Vimeo, Vimeo