Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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MarTech Today: Mobile devices’ special opportunities for fraud, GDPR’s similarities to Y2K & Oculus’ content-based app search
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Mobile devices offer special vulnerabilities to fraud Oct 13, 2017 by Barry Levine As the types of mobile devices grow, expect more kinds of mobile-specific fraud. Scott Brinker: Marketing is now customer […]
MarTech Today: IAB Tech Lab’s first software, hiring a marketing technologist & unbundling the ad server
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB Tech Lab issues first software: A universal SDK for viewability Oct 12, 2017 by Barry Levine The Open Measurement SDK, and a later API for websites, seeks to create one […]
Oculus looks to improve VR app discovery with content-based search
Oculus will roll out content-based app search for Gear VR and options for developers to promote app events, announcements.
4 ways to revamp your email creation process
If your email creation process happens at the pace of a sloth, it's time for a change. Columnist Mary Wallace outlines four steps to help you streamline and improve communications with your target audience.
Qubit launches an Instagram-like, AI-powered product news feed for mobile
Called Aura, it predicts what products a specific user would like to see next.
MarTech Today: Wrestling with VR, Brandwatch buys BuzzSumo & Oculus’ VR conference
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How marketers are wrestling with virtual reality’s adoption issue Oct 11, 2017 by Tim Peterson VR alone may not yet offer brands the scale they seek, but thanks to location-based VR, […]
Why it pays to skip the form (and embrace chat)
Don't force your audience to leap over hurdles to get the content they want. Columnist Andrea Lehr discusses the downsides of gated content and explains how chatbots can help.
The new CMO role in digital commerce
In a shifting retail landscape, businesses are increasingly looking for CMOs with both leadership and digital commerce chops. Columnist Andrew Waber discusses the common skill sets that go hand-in-hand with that kind of position.
MarTech Today: A blockchain ad network that pays users, Adelphic adds DOOH & being SMART with your martech
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: This startup used blockchain to raise $15 million for a blockchain-based ad network that pays users Oct 10, 2017 by Barry Levine AirFox is also developing the same platform as a […]
MarTech Today: Data as the key growth driver, capitalizing on Google Tag Manager & a Google Attribution checklist
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Marketing and culture: The key drivers of growth Oct 9, 2017 by Travis Wright Columnist Travis Wright summarizes a fireside chat at the MarTech Conference with Dun & Bradstreet CMO Rishi […]
Local SEO: 7 Google My Business questions asked and answered
At first glance, Google's offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers.
Are you a marketer? You need to be marketing yourself
Sometimes CMOs get caught up in the all-important task of marketing their company's brand. But columnist Sweta Patel says if you want to be a successful leader, you need to take steps to build your personal brand.
MarTech Today: TouchCR’s cookie-less tracking, the rise of the customer data platform & the world of martech stacks
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Here’s how TouchCR is tracking users in a Safari-compliant way Oct 6, 2017 by Barry Levine The Chicago-based ecommerce platform is adding local storage keys and identity resolution to its device fingerprinting […]
How to build an audience of consumers in today’s highly competitive environment
Amid the super saturated digital advertising space, how can your brand break through? Contributor Peter Minnium explains how building an audience will give you a competitive advantage.
Microsoft’s LinkedIn integration, AI and what it means for marketers
Columnist Justin Freid takes a look at how Microsoft's increasing LinkedIn integration, along with advancements in artificial intelligence, will impact your marketing campaigns.
MarTech Today: The AR/VR transformation in marketing, the world of martech stacks & the ‘made by Google’ event
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From MarTech Today: At MarTech conference, tech evangelist Robert Scoble envisions how AR and VR will transform marketing Oct 5, 2017 by Barry Levine It will have a profound effect, he says, on how products are […]
The world of martech stacks from a B2C brand, B2B company & agency perspective
This year's MarTech Conference Boston brought together Red Wing Shoe Co.'s director of marketing technology, iCrossing's CTO and Entuity's VP of worldwide marketing.
DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2
In Part 2 of a series, contributor Debbie Qaqish takes a look at the evolving role today's successful marketing operations leader plays within an organization.
MarTech Today: Digital marketers’ dilemma, the beacon opportunity & Chrome ad blocking
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: MarTech conference highlights digital marketers’ central dilemma Oct 4, 2017 by Barry Levine In session after session, it’s clear that marketing technology has reached a turning point. Reframe your thinking about […]
Taykey launches Smart Whitelist that plugs into DSPs for brand-safe ad targeting
Real-time content scanning delivers relevant ad placement options based on user engagement data.
MarTech conference highlights digital marketers’ central dilemma
In session after session, it’s clear that marketing technology has reached a turning point.
Google extends olive branch to publishers, lays out new focus on subscriptions
The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing.
MarTech Today: Winners of the Stackies, PlaceIQ and comScore’s partnership & Connekt’s connected TV ad platform
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Here are the winners of this MarTech conference’s Stackies Oct 3, 2017 by Barry Levine For the first time, the Stackies requested organizational stacks to complement the previous competitions involving tech […]
Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
MarTech Today: Microsoft on AI for marketing, the rise of the bidstream & USA Today Network on VR ads
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ‘AI will enable marketers to achieve more, but requires trust,’ says Microsoft Bing Ads GM Oct 2, 2017 by Ginny Marvin As AI is powering new search experiences, including conversational ones, […]
Targeting featured snippet and ‘People also ask’ SERP features
Wondering how to obtain the elusive "position zero" in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.
‘AI will enable marketers to achieve more, but requires trust,’ says Microsoft Bing Ads GM
As AI is powering new search experiences, including conversational ones, and driving Digital Transformation, Steve Sirich talks about Microsoft's approach.
Swimming up(bid)stream
Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science will shape the future of ad buying.
MarTech Today: GDPR’s attitude shift, canonical tags gone wild & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Here’s why GDPR can drive the attitude shift that modern marketing needs Sep 29, 2017 by Barry Levine After Equifax and countless other user data scandals, brands outside as well as […]
MarTech Today: Vimeo’s first live-streaming, AI changes rules of account ID & Snapchat rolls out Sponsored 3D World Lenses
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Vimeo launches its first live-streaming product & announces plan to acquire Livestream Sep 28, 2017 by Amy Gesenhues Vimeo CEO Anjali Sud says live-streaming has been the top request from the […]
CMO audit series, Part 5: The rise of digital assistants
As digital assistants become more pervasive, how will marketers adapt? Columnist Scott Rayden outlines the steps you can take to help your brand stay ahead of this emerging trend.
MarTech Today: Nielsen adds multi-touch attribution provider Visual IQ, Taboola adds a third-party data marketplace & Salesforce opens up its second-party Data Studio
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nielsen buys multitouch attribution provider Visual IQ Sep 27, 2017 by Barry Levine The new purchase improves Nielsen’s ability to handle large datasets and offers new data from advertisers, publishers and […]
B2B products are facing a CX make-or-break moment. Here’s why
An emphasis on customer experience isn’t just for consumer brands anymore. Contributor Brent Sleeper examines why CX is mission-critical to B2B product teams.
The fallacy of choice: How conversational UIs are altering the marketing landscape
Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward.
MarTech Today: The changing identity management landscape, busting AI myths & Pinterest licenses its Lens tech to Target
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Wiser solutions combines retail analytics with ecommerce solutions, aiming to be a one-stop shop Sep 26, 2017 by Amy Gesenhues Wiser president Andy Ballard gives more insight into the company formed […]
MarTech Today: Live data in digital billboards, executing martech enablement & the URL versions to add to Google Search Console
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Digital billboard ads for Virgin Train display live travel times in the UK Sep 25, 2017 by Barry Levine The campaign creators say this is the first time traffic and location […]
Pinterest signs visual search & advertising deal with Target to license its Lens technology
In a multiyear deal, Target will embed Pinterest’s visual search feature in its apps and will commit to spend an undisclosed amount on Pinterest ads.
6 ways the Era of Bots could dramatically change how products are marketed and sold
The CEO of a bot-building platform envisions the real impact of bot-based commerce.
MarTech Today: Sailthru’s Personalization Index, AI for link-building & programmatic TV is the future
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Sailthru issues a Personalization Index for online retailers Sep 22, 2017 by Barry Levine Among the hundred retailers, only two scored just over 70, out of a possible 100. 6 ways the […]
How to use AI for link building and improve your search rankings
As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results.