Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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MarTech Today: Marketo buys ToutApp, Bizible launches ‘first B2B planning tool based on attribution’ & using a social management platform
Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Marketo acquires sales engagement tool ToutApp Apr 20, 2017 by Barry Levine The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments […]
Google introduces fully-automated ‘Smart’ display campaigns
The new campaign type applies machine learning to all aspects of campaign optimization.
MarTech Today: Oracle buys Moat, Google’s patent on guided purchasing & Optimizely buys Experiment Engine
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Oracle adds ad verification to its data wheelhouse by buying Moat Apr 19, 2017 by Barry Levine The tech giant can now see data about both ad targeting and ad […]
Pega adds conversational bots as front-ends for its platform
Called Intelligent Virtual Assistants, they are pre-built conversational interfaces for Facebook Messenger, Amazon Alexa, Google Home and other environments.
MarTech Today: Facebook’s Places Graph, Pega’s conversational front-ends & programmatic platforms’ expiration dates
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Facebook’s Places Graph makes 140 million locations available to developers for free Apr 18, 2017 by Greg Sterling The available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and […]
6 ways that IBM Watson is changing digital marketing
The remote availability of "genius-as-a-service" profoundly changes how demand is generated, sales are made and customers are kept.
MarTech Today: How IBM Watson is changing digital marketing, one year until GDPR & untangling mobile tech
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 6 ways that IBM Watson is changing digital marketing Apr 17, 2017 by Barry Levine The remote availability of “genius-as-a-service” profoundly changes how demand is generated, sales are made and customers […]
See who attends MarTech… and why you should too!
One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of attendees are managers with marketing-decision responsibilities. In fact, nearly 70% of […]
MarTech Today: TapInfluence’s new FTC tool, MediaMath’s Curated Market & the MarTech Cartoon Caption Contest
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: TapInfluence adds tool to automatically check influencers’ posts for FTC compliance Apr 14, 2017 by Barry Levine The Auditor — which TapInfluence says is the first of its kind — tells brands […]
Caption Contest: What does this Marketoonist say to you?
Here’s your chance to contribute and be recognized for your own martech sense of humor by participating in the MarTech Cartoon Caption Contest. Please take a moment to come up with a creative caption for the above cartoon by Thursday, April 27 at midnight EST.
Local search ranking factors: What’s working in 2017 [Podcast]
In this week's episode, we chat with Darren Shaw about the just-released Local Search Ranking Factors survey and discuss what marketers need to know about local SEO in 2017.
MarTech Today: Sprinklr emerges as a customer experience platform, lessons from ad tech & untangling mobile tech
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Sprinklr, the former social platform, emerges this week as a customer experience cloud Apr 13, 2017 by Barry Levine The company is launching an expanded version of its Experience Cloud, oriented around […]
MarTech Today: What GDPR means for your biz, targeting brand-safe content through Taykey & a new Google patent
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: What the GDPR means for your business Apr 12, 2017 by Josh Manion With the General Data Protection Regulation (GDPR) clock winding down, companies are scrambling to decipher what it means […]
Patent 1 of 2: How Google learns to influence and control users
Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions.
5 pragmatic — and powerful — places to improve CX right now
When it comes to making a big impact on the customer experience, the 80/20 rule has never been truer. So pick the right battles and get started, advises contributor Brent Sleeper.
MarTech Today: Forrester on Digital Intelligence, hacking for local presence management & Innovid adds cross-device targeting
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The first Forrester Wave on Digital Intelligence tools tackles customer interaction Apr 11, 2017 by Barry Levine Adobe reigns above the others, but no tool covers all 15 capabilities — yet. […]
Attend MarTech for vendor-agnostic, graduate-level marketing, technology & management insights
MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their professional chops to […]
Protagonist’s new platform finds the stories told about brands
San Francisco-based startup employs AI and human experts to decipher narrative threads surrounding brands, and then offer strategic actions.
MarTech Today: Protagonist finds brands’ stories, hacking Alexa for customer experience and perfect one-to-one customer segmentation
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Protagonist’s new platform finds the stories told about brands Apr 10, 2017 by Barry Levine San Francisco-based startup employs AI and human experts to decipher narrative threads surrounding brands, and then […]
MarTech Today: Consumers and AI, Amazon’s Alexa skill dashboard & Twitter adds direct messages to chatbots
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Two new reports: Many consumers afraid of, and confused by, artificial intelligence Apr 7, 2017 by Barry Levine Separate studies by Pegasystems and InsideSales depict ‘fear and confusion,’ but offer some strategies […]
Two new reports: Many consumers afraid of, and confused by, artificial intelligence
Separate studies by Pegasystems and InsideSales depict ‘fear and confusion,’ but offer some strategies for AI-using businesses.
MarTech Today: Bing’s local search chatbot, Sticky’s eye-tracking AdVantage & Twitter Lite launches
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bing has a chatbot answering local search questions Apr 6, 2017 by Matt McGee Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle […]
Ad tech providers are watching closely as Google fights concerns over YouTube brand safety
How will Google's effort to keep detergent ads from appearing on Al Qaeda videos affect ad tech? The industry is taking notes.
AI, intent data boost new B2B marketing tools from Demandbase, Get Smart Content & Leadspace
This week: two new approaches to website personalization and one for audience discovery.
MarTech Today: New B2B tools from Demandbase, Get Smart Content & Leadspace, plus building your own customer data assets
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: AI, intent data boost new B2B marketing tools from Demandbase, Get Smart Content & Leadspace Apr 5, 2017 by Barry Levine This week: two new approaches to website personalization and one […]
Voice search and data: The two trends that will shape online marketing in 2017
As voice search and AI continue their rapid advance, columnist Jim Yu looks at how these technologies will change customer expectations and mold the future of marketing.
MarTech Today: Salesforce’s Einstein adds velocity, trends in voice search and AI, & Android takes first place
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce’s Einstein adds velocity to its Sales Cloud Apr 4, 2017 by Barry Levine The CRM-based company boosts features to help salespeople close deals — including on-board predictive scoring. Voice search […]
10 truisms about agencies and clients
Agency-client relationships can be complicated. Columnist David Rodnitzky shares what he's learned to help you build a solid, long-standing partnership.
MarTech Today: Taboola’s cross-device IDing, Reddit’s new self-serve ad platform & ISPs vow not to sell browsing histories
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Taboola’s new LiveIntent partnership means it can now definitively identify users’ devices Apr 3, 2017 by Barry Levine The deal also lets email marketing/ad service LiveIntent feature Taboola’s content recommendations in […]
MarTech Today: Google drops ‘last look,’ Google Optimize exits beta & Samsung S8 gets Pinterest Lens tech
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Countering header bidding, Google drops its ‘last look’ advantage Mar 31, 2017 by Barry Levine The ad giant opens a beta version of its Exchange Bidding in Dynamic Allocation. Google […]
The hype and reality of artificial intelligence [Podcast]
In this week's Marketing Land Live, we chat with Scott Brinker about the current state of artificial intelligence -- what's fact, what's fiction, and what do marketers need to know?
MarTech Today: ContentSquare’s AI, Google Optimize & the hype/reality of AI
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ContentSquare hops on the AI bandwagon Mar 30, 2017 by Barry Levine UX analytics firm’s new Performance Center adds a new layer of intelligence and a bot named Arti to surface […]
ContentSquare hops on the AI bandwagon
UX analytics firm’s new Performance Center adds a new layer of intelligence and a bot named Arti to surface insights on why site visitors do what they do.
Absolutdata launches an AI-based decision-making platform
Adding AI to its tools for converting trial users and evaluating new product ideas, the company is moving toward decision-making as a service.
MarTech Today: Amazon’s new contact center service, Signal’s expanded ID solution & Absolutdata’s AI-powered decisioning platform
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Amazon Connect, anyone can use Amazon’s contact center tech Mar 29, 2017 by Barry Levine New service uses the same voice tech as Alexa and integrates with AWS’s other software […]
With Amazon Connect, anyone can use Amazon’s contact center tech
New service uses the same voice tech as Alexa and integrates with AWS's other software offerings plus various cloud-based office and marketing services.
The new marketing mindset
Columnist Justin Dunham believes that it's crucial for marketers to understand and work with digital marketing technology -- and that means that in order to get the most out of such tools, we need to develop practices that help us use them effectively.
Through Affinity Solutions, brands can now target the purchase histories of customers from 4000 banks
The launch of its Marketing Cloud makes these histories available for predictive marketing and sales attribution.
MarTech Today: Targeting purchase histories, implementing marketing automation & chatbots’ year of growing pains
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Through Affinity Solutions, brands can now target the purchase histories of customers from 4000 banks Mar 28, 2017 by Barry Levine Today’s launch of its Marketing Cloud makes these histories available […]
MarTech Today: IBM’s Watson turbocharges Rocket Fuel, content marketing tools & how AI will shape search
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IBM’s Watson helps turbocharge Rocket Fuel with more brainpower Mar 27, 2017 by Barry Levine The predictive marketing platform adds Watson to its existing AI so as to better understand the […]