How CPGs can realize the value of first-party data with a CDP
Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform.
Jeremy Brugger is a Solutions Architect at Actable. With 14+ years of digital marketing, analytics, marketing technology and insights experience on both agency and client side, his focus is accelerating customer data initiatives, influencing marketing technology architecture, and designing metrics frameworks to drive digital transformation at major enterprises, including Clorox, Nestlé Purina, Enterprise Holdings and Kellogg’s.