Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Break through 5 common barriers to contextual marketing and connected experiences
In an increasingly multi-channel world, it's difficult to make every customer interaction meaningful. Columnist Mike Sands explains the secret to driving more genuine engagements that foster retention and loyalty.
Pinterest’s updated browser extension turns off-Pinterest images into search queries
Pinterest's extension will scan images on a web page to show related pins. But those visual search results won't include ads.
What do employee reviews really say about your agency?
Your agency's rating on Glassdoor might not be telling the whole story. Columnist David Rodnitzky describes the essential ingredients of a high-performing company culture.
Salesforce opens its Einstein AI layer to all customers
Spring product announcements also include launch of new Einstein Vision platform with image recognition capabilities for developers.
MarTech Today: WordPress security updates, chatbots & blockchains
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
Machine learning is marketing’s future
When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What might seem out of reach today can […]
Chatbots: Hype or the real deal?
Are you considering implementing chatbot technology for your business? Columnist Matt Silk explains when this technology might be appropriate and whether or not you should buy into the hype.
Google tells retailers the Trusted Stores program is shutting down
The new program, Google Customer Reviews, will be managed from Google Merchant Center.
MarTech Today: Think bots, intelligent agents & more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
MarTech Today: Intro to agile marketing, customer data platforms & bots
Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
Using AMP? A known bug is probably screwing up your Google Analytics
Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more.
From algorithms to advertising: 7 steps to introducing AI to marketing
Contributor Tomer Naveh provides a simplified look at how artificial intelligence (AI) is applied to automate digital marketing programs from start to finish.
MarTech Today: Introducing AI to marketing, the best martech investment & YouTube’s new subscription TV service
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Full path ROI: Aligning attribution models with the buyer’s journey Mar 1, 2017 by MarTech Today Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin […]
4 tips for creating epic nurture campaigns
Who says marketing has to be boring? Columnist Mary Wallace shares tips to help you shake up your strategy and craft a cool nurture campaign.
MarTech Today: Totango’s chat bot for customer success, the PC and app boom are over, & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Totango rolls out first chatbot for customer success Feb 28, 2017 by Barry Levine The text-based Zoe can pull info on customers or track teamwork in resolving a customer success issue. […]
Google isn’t actually tackling ‘fake news’ content on its ad network
Here's why Google's policy update to its publisher terms does not keep brand ads from showing up on hyperpartisan, conspiracy theory-laden political sites -- and the types of scams it is aimed at.
MarTech Today: Shine/Rainbow now filters ads, the new RCS messaging platform & why martech data should drive ad tech
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Shine is now Rainbow, dropping network-level ad-blocking for ad-filtering Feb 27, 2017 by Barry Levine The company says it has always been about customer experience, but now it’s screening ads against […]
Take your customers off mute: 3 tips for customer feedback
There’s no denying the value of customer feedback. Columnist Loretta Jones shares three tips to make sure you're getting the most out of your customer feedback programs.
MarTech Today: Swrve’s integration with Oracle, Urban Airship offers loyalty rewards with Apple Pay & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Swrve’s new integration gives Oracle visibility into apps Feb 24, 2017 by Barry Levine Marketers using Oracle Eloqua can now send in-app messages, track user activity in-app, and trigger cross-channel campaigns based […]
MarTech Today: Amobee buys Turn, Revcontent acquires Rover & paid ads on Amazon’s Echo/Dot
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Amobee beefs up Singtel’s digital ads division by buying ad tech firm Turn Feb 23, 2017 by Barry Levine This is the latest of several acquisitions designed to increase Singtel’s product […]
MarTech Today: Hootsuite adds LiftMetrix, Tru Optik partners with LiveRamp & Twitter’s bot-to-human handoff
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: On a buying spree, Hootsuite adds analytics provider LiftMetrix Feb 22, 2017 by Barry Levine Following its purchase of adtech firm AdEspresso two weeks ago, the new acquisition will boost Hootsuite’s […]
3 ways artificial intelligence is transforming B2B marketing
It's not just the latest buzzword. Columnist Peter Isaacson discusses the impact of AI on B2B and how you can incorporate it into your own marketing processes.
Beyond the ad: How to incorporate purposeful mission into brand practices
In today’s politically charged environment, brands are increasingly entering the fray. Columnist Megan Hannay discusses how brands can navigate these tricky waters while staying true to their mission and practices.
Dovetale launches tool for automatically finding influencers through photo-matching
A brand uploads an image with the desired look-and-feel, and the platform finds influencers who have posted similar images.
MarTech Today: Dovetale’s photo-matching for influencers, Skyhook’s ‘next-gen geofencing’ & how AI is transforming B2B marketing
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Dovetale launches tool for automatically finding influencers through photo-matching Feb 21, 2017 by Barry Levine A brand uploads an image with the desired look-and-feel, and the platform finds influencers who have posted […]
MarTech Today: Haptic ads, Facebook’s manifesto & AI-powered Conversion Rate Optimization
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: [Podcast] Marketing Land Live #45: What are haptic ads with Josh Stivers of Immersion Feb 20, 2017 by Matt McGeeIn this week’s show, we talk about a new kind of mobile […]
Mark Zuckerberg’s manifesto: How Facebook will connect the world, beat fake news and pop the filter bubble
The CEO describes the next phase of Facebook in a nearly 6,000-word missive.
MarTech Today: VAST and VPAID, machine learning Google’s machine learning algorithm & haptic ads
Here’s our recap of what happened in marketing techology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: MarTech Landscape: What are VAST and VPAID? Feb 17, 2017 by Barry Levine Short answer: They help to make the video ad ecosystem possible. From Marketing Land: YouTube’s unskippable 30-second video ads […]
MarTech Today: Traction Media’s Live Suite, Cortana’s ‘suggested reminders’ & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Traction Media launches Live Suite for delivering a live video stream across many sites Feb 16, 2017 by Barry Levine The Suite, which also offers social promotion and analytics, is designed […]
AdParlor launches Intelligence Tags to better assess social ads’ performance
Using visual recognition and machine learning, the Tags automatically break down images into their constituent parts and then track their effectiveness.
CMO audit series Part 1: Customer journey — the greatest strategic need
In this first article of a series dedicated to CMO-level audits, columnist Scott Rayden explains why understanding the customer journey is a key component for driving your brand's marketing growth.
MarTech Today: Adjust enters Measurement 2.0, AdParlor adds Intelligence Tags & the next phase of audience-based buying
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adjust declares it is now entering Measurement 2.0 for mobile analytics Feb 15, 2017 by Barry Levine Founded in 2012 to track attribution of apps, the company is reorienting around a […]
MarTech Today: PullString’s intent engine option, VR not yet ready for marketers & hacking your CRM for ABM
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: PullString now allows marketers to choose their intent engine Feb 14, 2017 by Barry Levine The bot conversation platform says this is the first bot platform that allows this kind […]
Why machine learning is critical to multi-touch attribution
Columnist Alison Lohse notes that in today's complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data -- and machine learning does just that.
4 ways to grow your return on personalization
Columnist Jim Dicso shares how brands can maximize their personalization efforts and build stronger, lasting customer relationships.
How ads on Google for its own products can impact the prices other advertisers pay
Just as on a retail shelf, there are only so many spots available on a search result.
MarTech Today: Getting ready for GDPR, PCH loves header bidding & 13 million proximity sensors
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Ready for GDPR? This white paper points you in the right direction Feb 13, 2017 by Barry Levine Here’s a good starting point for learning about what any company with European […]
Report: Marketers like AI-based tools, but think they already have them
Forrester Consulting study confirms the idea that marketers want AI but don’t yet understand what it offers.
MarTech Today: Marketers and AI-based tools, a successful marketing stack & making the right martech bets
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How to use your unique dataset to create valuable content Feb 12, 2017 by MarTech Today This article is a guest post by Jordan Con of Bizible. It was entered into The […]
MarTech Today: Hootsuite buys AdEspresso, first browser with WebVR & making the right martech bets
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nielsen’s ‘Digital in TV Ratings’ wins MRC accreditation Feb 9, 2017 by Barry Levine The certification marks another step toward full data equality by online-delivered television. See the MarTech Conference agenda […]