Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free
Despite less traffic, paid subscriber conversion said to be up fourfold.
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.
Despite less traffic, paid subscriber conversion said to be up fourfold.
Danny Sullivan | Jun 7, 2017 at 2:02 pm ETGoogle's annual event for advertisers is expected to have a variety of product announcements.
Danny Sullivan | May 23, 2017 at 11:45 am ETWhat's new with augmented and virtual reality with Google? Our live blog has the news.
Danny Sullivan | May 18, 2017 at 12:32 pm ETThe ability to search-by-picture or translate-by-picture gives Google Assistant a powerful advantage against other digital assistants.
Danny Sullivan | May 17, 2017 at 12:45 pm ETFacebook Frames are easy to make and share with a brand's followers. But restrictions on logos and trademark usage are an issue.
Danny Sullivan | May 9, 2017 at 9:15 am ETToday's opening talks will likely go deep and technical into Facebook's augmented reality moves.
Danny Sullivan | Apr 19, 2017 at 12:50 pm ETFacebook allows developers to create camera filters, makes it easier to discover Messenger bots and for people to be together in VR.
Danny Sullivan | Apr 18, 2017 at 12:50 pm ETThe change should make it easier for people to discover more content on Snapchat, perhaps leading to more time spent in the app.
Danny Sullivan | Mar 31, 2017 at 1:01 pm ETProgram opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment.
Danny Sullivan | Mar 23, 2017 at 9:15 am ETGoogle Assistant is coming widely to Android phones. Here's how to use it and other ways to Google on your smartphone -- even for iPhone users.
Danny Sullivan | Mar 20, 2017 at 9:15 am ETAppears to be the first-ever commercialization of Google's home assistant product.
Danny Sullivan | Mar 16, 2017 at 3:04 pm ETUsing data from human "quality raters," Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information.
Danny Sullivan | Mar 15, 2017 at 2:19 pm ETWhat's new with Google Cloud? All the latest product news here.
Danny Sullivan | Mar 9, 2017 at 11:50 am ETNeed to find something fast in video? Google's got a new machine learning solution out in private beta.
Danny Sullivan | Mar 8, 2017 at 11:45 am ETIssue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more.
Danny Sullivan | Mar 2, 2017 at 2:08 pm ETHaven't gotten your brand on Snapchat? The time could be right, given recent changes to the service. All you need to know on getting started.
Danny Sullivan | Feb 21, 2017 at 1:19 pm ETWSJ move might cause other publishers to remove content from Google's program, if it turns out 'Subscription' label doesn't hurt conversions.
Danny Sullivan | Feb 17, 2017 at 1:34 pm ETFrom a high of 57% three years ago, hashtags were only in about one-third of ads.
Danny Sullivan | Feb 5, 2017 at 10:34 pm ETDid you transition away from the official accounts for the US President, Vice President and First Lady? There's a good chance Twitter made you follow them again.
Danny Sullivan | Jan 20, 2017 at 10:48 pm ETMicrosoft's new Cortana Skills Kit is designed to help Cortana get things done.
Danny Sullivan | Dec 13, 2016 at 12:51 pm ETGoogle says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it.
Danny Sullivan | Nov 21, 2016 at 1:22 pm ETSoon you can rent your own machine learning computer. Plus, APIs allow for translations, job matching, entity analysis and more.
Danny Sullivan | Nov 15, 2016 at 1:40 pm ETApparent error is killing off people on Facebook, shifting their accounts to have a "memorial" message.
Danny Sullivan | Nov 11, 2016 at 3:50 pm ETThe use of Safari Reader is causing those in a test group to see pages without advertising, email sign-up boxes, social sharing options and in some cases, any content at all.
Danny Sullivan | Nov 4, 2016 at 1:58 pm ETThey might be rivals, but these home assistants are happy to talk to each other... and keep talking and talking and talking.
Danny Sullivan | Nov 3, 2016 at 9:00 am ET"Ethnic Affinity" targeting has been offered for nearly two years, has real benefits and is legal for many types of ads.
Danny Sullivan | Oct 28, 2016 at 7:48 pm ETFor a week, neither campaign used the special program giving them guaranteed listings in Google for their name.
Danny Sullivan | Oct 19, 2016 at 2:04 pm ETVoice-only search might hinder use of Google Assistant and split attention between it and the search bar -- which is now hidden behind a button.
Danny Sullivan | Oct 18, 2016 at 9:00 am ETNew Google Pixel phones. Google Home to take on Amazon Echo. And more hardware news from Google, during its big event today.
Danny Sullivan | Oct 4, 2016 at 11:45 am ETAmong the findings: Indian food is big with Clinton supporters; Trump supporters like Chinese food.
Danny Sullivan | Sep 30, 2016 at 4:18 pm ETYet another messaging app from Google, with little reason to expect it to be a success.
Danny Sullivan | Sep 21, 2016 at 5:16 pm ETAt Google's annual event for AdWords and Google Analytics customers, it shared new ad formats, mobile-first bidding options and more.
Danny Sullivan | May 25, 2016 at 6:37 pm ETThink of it as Google Now, Siri or Alexa for Google Analytics. Speak the stat you want, get the answer, courtesy of machine learning.
Danny Sullivan | May 24, 2016 at 2:26 pm ETWhile Google will build its own VR hardware, "reference designs" mean that any manufacturer can make their own to work with Daydream.
Danny Sullivan | May 19, 2016 at 11:53 am ETGoogle announces its rival to the Amazon Echo, unveils yet another messaging app.
Danny Sullivan | May 18, 2016 at 12:45 pm ETGboard makes it easy to find GIFs from the keyboard of your iOS device. But Google has no plans for GIF search beyond this.
Danny Sullivan | May 16, 2016 at 9:15 am ETFacebook likes and Twitter retweets don't necessarily translate into charitable donations. A "donate" button could help.
Danny Sullivan | Apr 29, 2016 at 11:00 am ETMicrosoft says blocking third-party browsers & search providers improves user experience and is in keeping with how competitors act with their own digital assistants.
Danny Sullivan | Apr 29, 2016 at 8:44 am ETSearch Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he's been writing about it.
Danny Sullivan | Apr 18, 2016 at 9:31 am ETExpect discussion about Oculus and virtual reality, as Facebook's annual developers conference starts its second day.
Danny Sullivan | Apr 13, 2016 at 12:50 pm ET