Revitalizing the long-term relationship between marketing and sales
Contributor Josh Aberant explains why the relationship between sales and marketing has changed -- and how leading SaaS firms are leveraging it for growth.
Josh serves as the CMO at SparkPost. Prior to joining SparkPost, he served as Postmaster at Twitter for four years. Josh was the Co-Founder and CEO of RestEngine before the company was acquired by Twitter. At RestEngine he led the launch of its industry-leading social data outbound marketing automation platform. With over 15 years of growth & marketing best practices experience, Josh has led teams at MarTech platform companies including Marketo, Lyris, EmailLabs. Additionally, with over 20 years of experience at tech startups, Josh has been involved in the success of many early stage startups including Collab.Net & Intershop. Josh holds a Bachelor’s in Physics from San Francisco State University and was awarded the Faculty Prize in Physics from Bishop’s University.
Getting to know your B2B tech buyer
Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B relationships.
B2B developer marketing? It’s complicated.
Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting code.
When marketing to people you think you know, don’t be blinded by your own POV
No matter how smart a team may be, columnist Josh Aberant cautions us to never make assumptions about what our customers really want.
How to advocate for developers
Developer advocates are key to building and engaging with technical customer communities. Contributor Josh Aberant explains their role and the special skills they’ll need.
For marketing with developer events, connection and authenticity matter
If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community.
4 things developers really wish every marketer understood
Contributor Josh Aberant shares the good, the bad and the ugly of developers’ marketing experiences.
6 best practices for building a developer community
How can a marketer build a strong following of developers who’ll embrace and even evangelize your products? Contributor Josh Aberant offers answers.
How to market to developers without causing dis-content
Contributor Josh Aberant explains the right way to apply the principles of content marketing to meet the needs of developers.
Developer marketing and the myth of the Rosetta Stone
Contrary to what some say, developers don’t hate marketing -- unless it doesn’t respect their needs. Contributor Josh Aberant explains the right way to reach them.
You can’t spell “developer marketing” without A-P-I
Making technology sales to developers has changed radically over the last few years. Columnist Josh Aberant offers insight on how to succeed in that expanding landscape.