‘Bad’ digital ad spending can harm the environment
As we come up to Earth Day, know thatthe media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory.
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Marketing artificial intelligence (AI)
This week’s AI product releases: Google adds generative to ads and more
Google will have AI generate ads based on brand-submitted content. Plus, this week's AI-powered martech products, platforms and features.
MarTech’s customer experience experts to follow
Here are the CX experts to follow to stay on top of all the best practices and latest developments.
Nielsen’s national TV ratings gets accreditation back after 19-month suspension
The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers.
2022’s strong digital ad revenue growth unlikely to continue
IAB: 2022's 10.8% increase in digital advertising revenues was a drop from the previous year's unprecedented 35% growth.
MarTech Salary and Career: Jennifer Luby on facing challenges
"The challenges are the change management and education ... and keeping documentation transparent, clearly communicated and accessible."
Marketing artificial intelligence (AI)
Mailchimp, Sprout Social lead this week’s AI-powered martech releases
Here's your guide to all the AI-powered martech products, platforms and features that came to market this week
MarTech Salary and Career: Greg Morales on the joy of always learning
"There's always something new to uncover. ... It's a giant sandbox where I can just take all the toys and move them wherever."
Marketing artificial intelligence (AI)
This week’s new AI/ChatGPT-powered martech products
Here's your guide to all the AI-powered martech products, platforms and features that came to market this week
MarTech Salary and Career: Saidah Abdulhaqq on the making of a unicorn
"It's hard to be a generalist in marketing technology. You definitely have to be a specialist to really do the work that we do well."
Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint
The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch.
MarTech’s content marketing experts to follow
Want your content to connect? Want to find out the latest content marketing strategies? These are the people you need to follow..
Marketing artificial intelligence (AI)
This week’s new AI-powered martech products, platforms and features
With so many new AI products coming out, it can be hard to keep track of them all. Here's our roundup of this week's releases.
MarTech Salary and Career Survey shows a profession coming into its own
Marketing technologists see themselves as separate from the marketers they support and expressed considerable job satisfaction.
The fight over banning TikTok could result in something good for marketers
It's far from certain Congress can pass a TikTok ban. Critics say even if it did it wouldn't solve the real problem: Protecting consumer data.
Marketing artificial intelligence (AI)
A roundup of the latest AI-powered marketing technology releases
With so many new AI products coming out, it can be hard to keep track of them. Here's our roundup of the latest.
More ecommerce shoppers using buy-now-pay-later
Marketers should highlight the availability of BNPL and how it can aid consumers concerned about credit card interest rates.
Instagram unveils two new advertising channels
Instagram is adding ads to search results and has a new Reminder Ads feature, but it risks oversaturating an already ad-filled product.
CFOs split on increasing or cutting marketing budgets
53% of CFOs say they expect to increase the marketing budget by at least 3%. The rest plan on keeping it at current levels or cutting.
Marketing artificial intelligence (AI)
Three essentials for writing a good ChatGPT prompt
ChatGPT is only as good as the prompts you give it. Here are the three essentials of writing a good one.
Digimind’s new product combines two AI engines to monitor and analyze social media
Digimind's AI sense monitors multiple channels for key events. ChatGPT then produces a real-time analysis in plain English.
MarTech’s event marketing experts to follow
Here are the top event marketing experts to follow to stay on top of all the best practices and latest developments in the field.
Martech spending continues strong despite rocky economy
60% of businesses say they are increasing spending on marketing technology, services and personnel this year.
Roku, Roblox and other martech companies relieved by Silicon Valley Bank bailout
Banker of choice for tech venture capitalists and start-ups hurt by narrow focus and rising interest rates.
Roku partners with Best Buy for first-party data
The move is part of a marketing partnership which features an in-person event at SXSW and Best Buy selling Roku-branded TVs.
International Women’s Day 2023 and the martech community
Martech is the intersection of marketing, where women hold 48% of all jobs, and tech, which is only 27% women.
Marketing artificial intelligence (AI)
Microsoft unveils AI “copilots” for sales, CRM and customer support
One new ChatGPT-based feature generates emails personalized with information from CRM files.
Marketing artificial intelligence (AI)
OpenAI unveils ChatGPT API at very low prices
The company says it has reduced costs for the AI-powered chatbot by 90% since December.
Siri and Alexa may be used by protesters to attack customer support channels
Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot.
Marketing artificial intelligence (AI)
FTC warns tech companies about over-hyping AI claims
"Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims are our bread and butter.”
Optimization and personalization
Only 25% of marketers report having all the data needed for personalization
Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts.
Marketing artificial intelligence (AI)
How bias in AI can damage marketing data and what you can do about it
Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here's what you need to know
Marketing artificial intelligence (AI)
How AI can help your marketing right now
Paul Roetzer of The Marketing AI Institute discusses what you need to know to get artificial intelligence working for you today.
How to create winning B2B programmatic ad campaigns
Whether establishing a brand or increasing demand, here's how one company ran two successful B2B programmatic ad campaigns.
Marketing artificial intelligence (AI)
How ChatGPT is set to change marketing technology
A Q&A with TrustInsight's Christopher Penn about some of the ways AI-powered chatbots will make martech more powerful.
Marketing artificial intelligence (AI)
New TOS for AI-powered Bing poses legal issues for Microsoft and users
Under the new Bing terms of service Microsoft claims rights over inputs and outputs that may conflict with copyright law.
88% of brands say they’re pressured to use retailers’ media networks
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data.
MarTech’s marketing operations experts to follow
These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need.
Failure to get the most out of data clean rooms is costing marketers money
Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling.