Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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MarTech Today: How Lenovo uses martech, getting display measurement right & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: How Lenovo uses martech to build unified campaigns around its separate business groups May 12, 2017 by Amy Gesenhues A CMO’s View with David Roman, Lenovo’s Chief Marketing Officer Why it’s […]
CMOs, invigorate your brand and your career
Looking to keep ahead of the curve in your marketing career? Columnist Brent Hieggelke shares the trends and technologies that will help you be innovative and thrive as a CMO.
MarTech Today: ABM and AI, programmatic’s future & Microsoft’s ‘intelligent cloud’
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The future of B2B marketing: ABM and AI May 11, 2017 by Peter Isaacson Columnist Peter Isaacson believes Account-Based Marketing and artificial intelligence hold big promise for bringing B2B marketers closer […]
Taking Goliath down: How to compete with the giants in your industry
How do you compete with larger, well-established businesses? Contributor Aden Andrus shares winning strategies to help you effectively market against the corporate behemoths.
MarTech Today: The 2017 Martech Landscape, Stackies and Hackies winners, & how to choose martech tools
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Infographic: The 2017 ‘Martech 5000’ Marketing Technology Landscape May 10, 2017 by MarTech Infographics Almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 […]
For marketing with developer events, connection and authenticity matter
If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community.
MarTech Today: Location audiences, RTB transparency & Amazon’s Echo Show
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The power of location audiences: A buyer’s guide & scorecard May 9, 2017 by Michael Della Penna Location data can help take your marketing and advertising to the next level, […]
Pinterest’s object-recognizing Lens feature now scans QR codes, too
It’s funny to be talking about QR codes in 2017. But Pinterest making it more likely that people will scan a QR code to open a web page is a serious move.
MarTech Today: Prepping for a cloud/email provider, Amazon controls digital assistant market & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 7 steps to help you prepare for a marketing cloud/email service provider transition May 8, 2017 by Jose Cebrian Is the prospect of moving to a new cloud or email service […]
If you want to deliver relevant ads, you’ve got to get better at using data
Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies.
MarTech Today: Janrain’s phone number detector, Snapchat’s new self-serve ad platform & analyzing crawl data
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Janrain now includes a phone number-based fraud detector May 5, 2017 by Barry Levine Identity service says this kind of onboard fraud score is the first of its kind. MomentFeed now offers […]
AI at the core. Humans at the helm.
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle’s announcement follows a long line of press releases from major marketing clouds such as […]
Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]
In this week's podcast, we discuss Google's efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and in its search results.
MarTech Today: The new identity consortium, Acxiom partners with ShareThis & the real future of SEO
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: LiveRamp’s IdentityLink acts as centerpiece for new identity consortium May 4, 2017 by Barry Levine The consortium is based around a common cookie for its members, to simplify the task of matching […]
The keys to activating content across multiple channels
Are you getting the most out of your content? Columnist Jim Yu offers tips on how to develop content that can make an impact and drive results across channels.
Machine learning & neural networks: The real future of SEO
Columnist Benjamin Spiegel takes a look at how machine learning and technologies like TensorFlow will change the way we think about SEO.
MarTech Today: mParticle’s second-party data marketplace, IAS’ ad exposure metrics & the future of branding
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: mParticle launches a second-party data marketplace May 3, 2017 by Barry Levine A kind of ‘universal API’ so brands can send their data to 150 tools, mParticle is now allowing brands […]
The robots who will warm your heart — and drive your branding
Columnist David Rodnitzky looks into the future of branding in a world that's being increasingly dominated by AI, machine learning and other tech.
Use these 5 tips for more engaging client presentations
Are your presentations winning over your clients and prospects? Columnist Matt Umbro shares tips for crafting presentations that truly connect with your audience.
MarTech Today: MailChimp’s free automations, Zvelo’s page-level bot breakdowns & robots who will warm your heart
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: MailChimp’s email automations are now free to everyone May 2, 2017 by Barry Levine Email service provider is announcing that its triggered emails — only for paid users previously — are […]
MailChimp’s email automations are now free to everyone
The email service provider is announcing that its triggered emails -- previously only for paid users -- are now available at no cost.
MarTech Today: Martech and the identity crisis, Chrome’s ‘Not Secure’ warnings & baking marketing into SaaS
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How martech is working to solve the consumer identity crisis May 1, 2017 by Barry Levine From machine learning to biometrics and blockchains, marketing technology companies aim to improve how they […]
How martech is working to solve the consumer identity crisis
From machine learning to biometrics and blockchains, marketing technology companies aim to improve how they verify consumer identities.
Google’s Chrome will add new ‘Not secure’ warnings later this year
Have a search box or form on your website that runs over HTTP? You might want to switch your pages over to HTTPS by October.
10 experts advise how to powerfully pair growth marketing with SaaS product development
Contributor Ben Jacobson taps 10 software gurus to reveal how SaaS marketers can bake marketing right into their products.
MarTech Today: Creativity for martech success, Google Assistant beats rivals & Facebook pixels get upgrade
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How to unlock marketing’s creative side for martech success Apr 28, 2017 by Scott Vaughan Marketing technology is essential to achieving business outcomes, but many marketers feel intimidated or put off by […]
IBM enlists Watson to define customer segments and insights
Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value.
MarTech Today: Watson Marketing Insights, Twitter’s channel partners & getting your app indexed/ranked
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IBM enlists Watson to define customer segments and insights Apr 27, 2017 by Barry Levine Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals […]
The modern marketer’s guide to machine learning algorithms
These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data.
MarTech Today: Oracle adds chatbots, a guide to machine learning & why B2B needs AI
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Oracle adds chatbots, smarter recommendation engine to its Clouds Apr 26, 2017 by Barry Levine The tech giant is today announcing new tools for creating chatbots, plus a recommendation engine that […]
Why B2B needs artificial intelligence
It’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales. It’s a necessity.
6 roles you need on your marketing team + 2 you probably haven’t considered
Columnist Garrett Mehrguth takes a look at the players who should make up every digital marketing team, as well as two roles that may be missing from your current organizational structure.
MarTech Today: Fohr Card finds bot followers, schema markup on your site & iSpot ties TV ads to digital actions
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Fohr Card launches a service to identify bots that follow Instagram influencers Apr 25, 2017 by Barry Levine On average, the influencer platform found that 7.8 percent of those followers are […]
MarTech Today: The Weather Company partners with LiveRamp, everything about F8 & the easiest page speed win
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The Weather Company’s data now available to any advertiser through LiveRamp Apr 24, 2017 by Barry Levine The new partnership means that the IBM-owned Weather Company will now become what it […]
Separate marketing technology fact from fiction at MarTech Conference in 2 weeks
We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced […]
My advice to Google and Facebook on brand safety
Columnist James Green calls on tech behemoths Facebook and Google to work together to allow for transparency that will help fight ad fraud and ensure brand safety.
MarTech Today: ColorTV buys Guidebox, true alignment metrics & hands-on with Facebook AR Studio
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ColorTV adds search to its OTT services with purchase of Guidebox Apr 21, 2017 by Barry Levine The acquisition means that ColorTV now can use search results to focus its program recommendations […]
Vote for your favorite #MarTech Hack to win a Hackie Award at the MarTech Conference
The entry period for the 2017 Hackie Awards presented by the MarTech Conference is now officially closed. If you haven’t done so already, now is the time to cast your “social vote” for your favorite marketing technology “hacks” submitted over the last few months. The amount of martech knowledge sharing across all the entries has […]
People: The Achilles’ heel of online marketers
A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers' motivations.
Bizible launches ‘first B2B revenue planning tool based on attribution’
The Revenue Planner is the firm’s first product beyond attribution tools.