Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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See the MarTech Conference agenda now
MarTech returns to the San Francisco Hilton May 9-11. This year’s expanded edition features 8 tracks on topics at the intersection of marketing & IT. This unique program blends advanced marketing, technology and management presentations; each designed to help you succeed in our software-powered marketing world. View the complete agenda. Register Now! Secure the lowest […]
MarTech Today: AOL’s Avery bot for marketers, Adblade adds RTB to its WordPress plugin & Pinterest’s Lens app
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: AOL’s Area 51 incubator releases first prototype — a bot for its ad tech data Feb 8, 2017 by Barry Levine Called Avery.ai, it now moves into product development and joins […]
Devices don’t buy products; people do
As the number of gadgets in each household proliferates, contributor Asa Whillock discusses the benefits of marketing to people rather than devices.
Kiss your personas goodbye (and say hello, AI)!
Your buyer personas are about to become as out-of-date as an Altair 8800. Contributor and AI marketing guru Venkat Nagaswamy explains why you’ll be grateful.
Pop the personalization filter bubbles and preserve online diversity
The rise of long tail media, filter bubbles, and fake news are closely intertwined. Advertisers and consumers need to take responsibility for the media they support, says columnist and IAB VP of Marketing Chris Glushko.
MarTech Today: mParticle’s SDK for Roku, NewsWhip Analytics & an introduction to streaming analytics
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: mParticle announces single SDK for OTT streaming TV apps on Roku Feb 7, 2017 by Barry Levine The release allows a single API from Roku apps to connect user and activity […]
3 ways CMOs can win the hearts of customers — and CEOs
Columnist Mike Sands says that if CMOs want to thrive in the year ahead, they'll need to lead the charge in building customer obsession across the enterprise.
Not all agencies are created equal
How do you find the right digital marketing agency? Columnist David Rodnitzky says it starts with asking the right questions.
MarTech Today: LiveRamp adds third-party data to IdentityLink, an intro to streaming analytics & Vizio fined for no-consent tracking
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: LiveRamp adds third-party data to its cross-channel identity service Feb 6, 2017 by Barry Levine The data onboarding service is releasing different versions of its IdentityLink, this time for third-party data […]
IBM’s Watson joins H&R Block to explain taxes to humans
The cognitive computing platform is adding tax preparation to his seemingly endless resume of occupations.
MarTech Today: IBM’s Watson joins H&R Block, Amazon launches Alexa hub & FTC reports on cross-device tracking
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IBM’s Watson joins H&R Block to explain taxes to humans Feb 3, 2017 by Barry Levine The cognitive supercomputer is adding tax preparation to his seemingly endless resume of occupations. Amazon launches […]
Get your ad game on with Marketing Land’s #HashtagBowl live blog on Sunday
Here's your invitation to the ultimate industry Super Bowl party -- the Marketing Land #HashtagBowl Live Blog!
MarTech Today: Tracking OTT ads to real-world purchases, Hitwise’s hourly updates & market segmentation strategies
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Tru Optik, Kantar Millward Brown can now track real-world purchases by individuals to OTT TV ads Feb 2, 2017 by Barry Levine Companies say this is the first attribution chain from […]
How machine learning impacts the need for quality content
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction.
MarTech Today: A bot premieres a Super Bowl ad, Moz Local adds Google My Business data & back to the future
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: A bot for Kia Motors today becomes first to debut a new Super Bowl ad Feb 1, 2017 by Barry Levine The ad, promoting the eco-angles of Kia’s new Niro crossover […]
Moz Local now provides data from Google My Business
The new info allows businesses to directly check what actions customers are taking after Google searches, and how that affects campaigns.
Robots are the gatekeepers to your customers
Effective digital marketing means not just appealing to users, but working with software and algorithms as well. Columnist Justin Dunham explains how you can use this new reality to your advantage.
5 undeniable signs your competition is beating you online
Do your rivals have a superior website or rank better on Google? Contributor John Lincoln takes a look at five indicators that you may be falling behind your competitors online.
MarTech Today: Bizible’s self-service custom attribution, when anonymous web browsing isn’t & robots as gatekeepers
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bizible launches first self-service custom attribution for B2B Jan 31, 2017 by Barry Levine The new service also offers machine learning-generated recommendations. Study: Your anonymous web browsing isn’t as anonymous as […]
How martech has made ABM-at-scale possible
Account-based marketing uses spears instead of marketing’s traditional wide nets to get new customers, and now tech is enabling armies of spears.
MarTech Today: AMP for Ads with Cloudflare, Sizmek’s new Data Hub & how martech made ABM-at-scale possible
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cloudflare’s Firebolt is first to bring AMP for Ads to non-Google ad networks Jan 30, 2017 by Ginny Marvin The new service aims to enable speed, security and higher revenue for ad-supported […]
The rise of retention marketing as a strategic priority in 2017
Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward existing customers will positively impact your bottom line.
MarTech Today: Report on B2B buying, the MAdTech world & Branch AMPifies apps
Here’s our recap of what happened in markting technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: TrustRadius report: Demos, trials and customers’ opinions count most for B2B buyers Jan 27, 2017 by Barry Levine Less effective in making the sale: websites and marketing materials, unless validated by third-party […]
MarTech Today: MailChimp becomes a marketing platform, Inmoji’s self-service platform & behavioral data for landing pages
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: WordPress “strongly encourages” users to upgrade to version 4.7.2 Jan 26, 2017 by Matt McGee Latest security release fixes three recently-reported bugs. MailChimp moves toward becoming a marketing platform with Facebook […]
MarTech Today: RevTech ties revenue to spending, Radius’ in-house data cleaning & martech trends for 2017
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Startup Transform, Inc. launches its RevTech platform to tie revenue to specific spending Jan 25, 2017 by Barry Levine Seattle-based company says it offers a unique approach to modeling diverse data […]
MarTech Today: Time’s Viant buys Adelphic, the post-Teradata Aprimo & the first Android Instant Apps
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: Time’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-based marketer’ Jan 24, 2017 by Barry Levine With its database of a billion registered users […]
MarTech Today: ‘First free bot detection service,’ bold martech predictions & multiplying AMP carousels
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Zvelo releases ‘first free bot detection service’ Jan 23, 2017 by Barry Levine The new service from the Denver-area detector of malicious data can show percentages of non-human traffic to ads or […]
Report: By end of 2017 there will be more than 30 million voice assistants in US homes
Voice app retention turns out to be a bigger problem on intelligent assistant devices than on smartphones.
Amplero enlists machine learning to leverage influencer marketing
The optimization platform’s new feature makes tested offers to customers who have lots of friends and followers.
MarTech Today: Stackies & Hackies, Brandwatch’s Unlimited Historical Data & Amplero’s machine learning-driven influencer marketing
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Announcing the Stackies & Hackies Awards for MarTech San Francisco 2017 Jan 20, 2017 by Scott Brinker I’m excited to kick off the third year of The Stackies, which will culminate […]
MarTech Today: Freckle’s store attribution tag, Datasift’s analytics for LinkedIn & AdStage’s updated platform
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Freckle launches store visits attribution tag supported by 5 major DSPs Jan 19, 2017 by Ginny Marvin The platform-agnostic tag deterministically measures when mobile ad views drive store visits. DataSift offers […]
How IBM’s Watson scores the tone of Trump’s tweets
IBM's Watson measured @realDonaldTrump's tone as being primarily joyful, emotional, compassionate, thoughtful and not exerting certainty or inhibition.
MarTech Today: SteelHouse’s free viewability reports, Impact Radius’ affiliate search tool & good data governance
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SteelHouse unveils a novel concept: Telling advertisers for free if their ads can be seen Jan 18, 2017 by Barry Levine The company says this is the first free viewability report […]
Adobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digital
The announcements highlight the continued evolution of ‘brick-and-bits’ stores.
6 best practices for building a developer community
How can a marketer build a strong following of developers who’ll embrace and even evangelize your products? Contributor Josh Aberant offers answers.
MarTech Today: Adobe goes deeper into brick-and-mortar, the Methbot scam & all about RTIM
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digital Jan 17, 2017 by Barry Levine The announcements highlight the continued evolution of ‘brick-and-bits’ stores. Methbot: The beginning of […]
TripAdvisor adds new enhanced listings features for hotels, restaurants
"Business Advantage" and "Premium for Restaurants" programs designed to boost subscription revenues.
MarTech Today: AMP Lite and Accelerated Mobile Links, Google My Business’ site creation tool & ‘My First CES’
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: Google’s AMP Lite and Cloudflare’s Accelerated Mobile Links broaden AMP’s footprint Jan 13, 2017 by Barry Levine AMP content is now becoming available for devices with slower connections or through links […]
Four trends that will reshape marketing in 2017
What trends and technologies will keep marketers on their toes over the coming year? Contributor Russ Glass shares his predictions.
MarTech Today: Grocery shelves that watch shoppers, cinemagraphs & Facebook’s new journalism tools
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cloverleaf’s new grocery shelf displays watch shoppers, track their emotions Jan 12, 2017 by Barry Levine Retail tech firm launches first shelf-based dynamic display that tracks and analyzes faces for their […]