Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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MarTech Today: Adblock Plus takes on Facebook, Xperiel’s cloud-based platform & more
Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
Visa’s story: When digital transformation begs for organizational change
Contributors Nadine Dietz and Erica Seidel interview Visa's North American marketing chief and discover how she cultivates "human Swiss Army knife" talent.
MarTech Today: New AdWords interface, Google remarketing lists & more
Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
MarTech Today: Ad blocking on Facebook, responsive-aware email design & AMP
Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
MarTech Today: Mobile ads targeting cars, MarTech Europe & the Verizon-Yahoo deal
Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
MarTech Today: First VR auto showroom, IBM Watson’s summer job & Zeta Interactive buys Acxiom Impact
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Online car retailer Vroom launches first VR-based auto showroom Aug 4, 2016 by Barry Levine Initially intended for several of the company’s physical locations, the virtual showroom will soon become a downloadable app […]
IBM’s Watson has a summer job working at Macy’s
The Jeopardy-winning supercomputer is now venturing further into retail, in its first application inside a brick-and-mortar retailer.
MarTech Today: Location intelligence enters mainstream, 6 content management systems compared & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Two announcements show how location intelligence and proximity are entering marketing mainstream Aug 4, 2016 by Greg Sterling Gimbal and Swirl tools designed for marketers, not developers or IT departments. Data […]
MarTech Today: Why 100 percent viewability isn’t worth it, useful info about rich snippets & AMP pages no longer need structured data
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot) Aug 3, 2016 by Keith Pieper Some industry experts may advise advertisers and agencies to “hold out” for […]
MarTech Today: Adgorithms’ “self-driven” marketing/ad platform, AMP on mobile search results & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Adgorithms launches expanded version of “world’s first self-driven marketing/ad platform” Aug 2, 2016 by Barry Levine Albert 2.0 offers more channels and capabilities for ads and emails than its earlier self. Google: […]
Adgorithms launches expanded version of “world’s first self-driven marketing/ad platform”
Albert 2.0 offers more channels and capabilities for ads and emails than its earlier self.
MarTech Today: Beacons in baseball stadiums, WooCommerce supports Square & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Report: 93 percent of US baseball stadiums have deployed beacons Aug 1, 2016 by Greg Sterling Sports teams that have deployed beacons and proximity technologies have seen an ROI as big as […]
7 ways to get to know your audience better
Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics.
MarTech Today: Monotype buys Olapic, the Intent Lab opens & more
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Why type provider Monotype bought UGC platform Olapic Jul 29, 2016 by Barry Levine According to the Monotype CEO, his company will now have one more asset to help brands define their marketing […]
MarTech Today: Oracle picks up NetSuite, Tune opens up a Multiverse & Google iOS app’s listening skills
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Oracle buys NetSuite for $9.3 billion Jul 28, 2016 by Barry Levine This latest acquisition enlarges Oracle’s family of cloud-based products with NetSuite’s business services, targeted at midsized companies. Mobile marketing platform […]
4 tactics you can use today to become a better listener
Are you really listening to your client? Columnist Matt Umbro discusses key ways to tune in to what your client is saying -- and ultimately improve your relationship with them.
MarTech Today: IAB’s first ad-blocking study, Qualia’s partnership with NinthDecimal & SEO requirements for a new website
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Does the IAB’s first ad-blocking study provide the “missing stat”? Jul 27, 2016 by Barry Levine The report offers some new insights into what it will take to keep people away from […]
3 ways marketers can use speed to their advantage
Speed now means more than getting your product to market first. Columnist Scott Vaughan discusses our rapidly changing industry and how marketers can use speed to take advantage of it.
8 tips from 7 months of local sponsorship marketing
Looking to dive into local sponsorships? Columnist Megan Hannay offers eight lessons learned that will help you plan your strategy.
MarTech Today: Ubimo teams up with Cuebiq, Taboola buys ConvertMedia & The Washington Post builds “user-first” ad tools
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Ubimo and Cuebiq offer integrated offline data for real-time campaign optimization Jul 26, 2016 by Greg Sterling The announcement is the latest in a series that underscore the importance of location data […]
Flok wants to bring chatbots to the small business masses
Company's app enables bots to interact with consumers on behalf of SMBs.
Customer journeys, blind spots & burgers: Lessons from fast-food marketing
Believe it or not, you can learn a thing or two from the world of burgers and fries, says columnist Joshua Reynolds. Here's why your marketing analytics should take a page from the fast food industry.
The CMO and the DCoE: 3 steps to build your digital center of excellence
DCoE isn't just another trendy acronym. A Digital Center of Excellence is essential for your organization's success, says columnist Jim Yu. He outlines three steps to help you build one.
Tired of broken promises from politicians? Demand KPIs!
Columnist David Rodnitzky envisions a world where we could hold the government accountable to metrics and vote not just for candidates, but also for KPIs.
MarTech Today: Verizon buys Yahoo, Twitter verification & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Verizon is buying Yahoo for $4.83 billion Jul 25, 2016 by Greg Sterling The deal does not include Yahoo’s cash, its Alibaba shares or Yahoo Japan. After buying Yahoo for nearly $5 […]
Ad industry execs cautiously optimistic Verizon-AOL-Yahoo can take on Google & Facebook
Experts weigh in on what the Verizon acquisition of Yahoo could mean for the balance of power in digital advertising, including search.
From in-house to agency: how to adapt
Ready to make the leap from in-house to agency? Columnist Matt Clough discusses what you should expect and offers some tips on how to make it a smooth transition.
Are you telling all your prospects the same story?
If you are, then it's time to rethink your strategy. Columnist Jeffrey L. Cohen explains why the right marketing automation program will help you target prospects with the stories they care about.
MarTech Today: SEO issues and HTTPS, “Do Not Track” requests & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Is your HTTPS setup causing SEO issues? Jul 22, 2016 by Tony Edward Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced […]
Marketers: Stop, drop and build a digital hub
What's a digital hub, and what can it do for your organization? Columnist Sanjay Dholakia explains why having a central nervous system for marketing is a no-brainer.
MarTech Today: Visible Measures’ video forecasting tool, data segmentations for Google paid search analysis & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Visible Measures launches tool to forecast future video trends Jul 21, 2016 by Barry Levine Boston-based company says its Industry Forecaster is the first of its kind. 9 new and semi-secret Facebook […]
Why mix-and-match marketing is the way forward
Columnist Lewis Gersh says it’s time to stop thinking of different marketing channels in isolation and focus on crafting a more integrated approach that gives consumers a complete and balanced marketing breakfast.
How to manage your ad partners in regulated industries: Finance (part 2 of 5)
In part 2 of her five-part series, contributor Lori Weiman looks at how advertisers in the finance industry can monitor their affiliates to boost ad performance while staying on the government's good side.
MarTech Today: Imperson’s chatbot platform, DialogTech’s automatic categorization of phone calls & a machine learning experiment on Google rankings
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Imperson unveils chatbot platform so you can create your own character Jul 20, 2016 by Barry Levine The self-service platform utilizes the same technology it employed to launch Miss Piggy and other […]
DialogTech launches machine learning to automatically categorize phone calls
Company says new capability is the first such use of that tech outside of call centers.
MarTech Today: Euclid Analytics’ guest WiFi, Google’s AMP for Ads & Nasdaq’s influencer discovery tool
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Euclid Analytics offers retailers a unified view of their customers using guest WiFi Jul 19, 2016 by Greg Sterling WiFi offers the “lowest friction” way for retailers to better understand their in-store […]
6 keys to more effective email marketing
Email marketing is never a guaranteed win. Columnist Mary Wallace shares six tips to help you drive engagement and ultimately improve your revenue.
MarTech Today: Evolution of marketing platforms, location data’s predictive power & Beco’s first battery-free beacon
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: The evolution of marketing platforms: From automation to journeys Jul 18, 2016 by Barry Levine The next generation of marketing automation is emerging, and it’s more focused on machine-informed journeys than rule-based […]
The evolution of marketing platforms: From automation to journeys
The next generation of marketing automation is emerging, and it’s more focused on machine-informed journeys than rule-based campaigns.
How to drive real, measurable value with purchase intent analysis
Columnist David Booth explains why using purchase intent will help you understand what’s really important and where to prioritize your budgets.