MarTech Today: UberMedia’s “GeoSpace,” data visualization theory & Mozilla’s new content recommendation project

Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web.

From Marketing Land:

• Don’t call it a “geofence.” UberMedia introduces the “Optimal GeoSpace”
  Jul 13, 2016 by Greg Sterling
  Company’s dynamic targeting is based on actual foot traffic patterns throughout the day and is specific to each location.
• Marketers look to climb aboard the Pokémon Go phenomenon
  Jul 13, 2016 by Barry Levine
  A week since its launch, the game of finding imaginary creatures in the real world has turned augmented reality into a major marketing tool.
• A brief introduction to data visualization theory for marketers
  Jul 13, 2016 by Paul Shapiro
  We marketers work with a lot of data, but how can we present these data in an easily understandable way? Check out this primer on data visualization by columnist Paul Shapiro.
• Mozilla envisions a new kind of crowd-sourced content recommendation
  Jul 12, 2016 by Barry Levine
  The goal of its new Context Graph project: Help users find useful content, based on what other users have found useful for that topic.

From Around The Web:

• Big Data Analytics Success Depends on These 3 Ingredients, www.cmswire.com
• What is predictive analytics and how could you use it?, www.econsultancy.com
• Google acquires team behind website sharing app Kifi, shutting it down soon, venturebeat.com
• How to Add Custom Styles to the WordPress Visual Editor, www.wpexplorer.com
• Amazon has reduced Alexa’s mistakes in completing tasks by a factor of 2, venturebeat.com
• Hangouts for Android will add video messaging feature that’s been on iOS version for months, venturebeat.com
• Essential Tools and Tactics for Video on Social, www.newswhip.com