MarTech Today: “First social measurement API,” OTT programming & AMP’s relation to micro-moments

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.

From Marketing Land:

• Simply Measured offers “first social measurement API” for marketers
  Jul 12, 2016 by Barry Levine
  Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and provides standardized data for queries.
• Feed your search marketing obsession at SMX East
  Jul 12, 2016 by Marketing Land
  You can register for SMX East anytime and get the latest, greatest SEO and SEM tactics. But why wait? Register now and save $300!
• MarTech Landscape: What is OTT programming and why does it matter?
  Jul 12, 2016 by Barry Levine
  Over-The-Top is a rapidly changing term, but it signifies a permanent change in how people consume content.
• Mobile marketing AMPlification: Content, performance and measurement
  Jul 12, 2016 by Jim Yu
  What’s the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve.
  

From Around The Web:

• 5 Things to Consider when Migrating Data Analytics to the Cloud, www.martechadvisor.com
• EBay adopts new Google tech to improve mobile shopping experience, www.retaildive.com
• 33Across Launches New Publisher Dashboard, www.businesswire.com
• Cuebiq Pens Strategic Partnerships With DSPs, Agencies, www.mediapost.com
• Olark Launches Hummingbird Mobile-Friendly Live Chat Experience, multichannelmerchant.com
• Tapad and Conversion Logic Provide a Better Understanding of Customer Journey, www.prnewswire.com
• 4 Tech Trends You Need To Get Prepared For, www.blogherald.com
• 5 Barriers of Marketing Automation and How to Overcome Them, www.martechadvisor.com
• How Talent, Data and Technology Foster Marketing Team Optimization, www.komarketingassociates.com
• 3 scenarios to consider for mobile app testing, www.mobilecommercedaily.com
• Twitter expands GIF size limit to 15MB, but only for the web, venturebeat.com
• This tool lets you geo-fence your Facebook Live video broadcasts, venturebeat.com