MarTech Today: What’s new with markup and structured data, Google Search Console bug & more

Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web.

From Marketing Land:

• What’s new with markup & structured data
  Jul 8, 2016 by Eric Enge
  Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
  
• SMX Advanced recap: Advanced Google app deep linking
  Jul 8, 2016 by Eric Enge
  How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX Advanced panel on deep linking and app indexing.
• Google Search Console bug sends re-verification notifications to users
  Jul 8, 2016 by Barry Schwartz
  Don’t panic, says Google — That verification email from Google Search Console was an accident, but it may be a good time to check to see who is a verified user on your account now.
  
• Using automation to execute PPC strategy
  Jul 8, 2016 by Jeff Baum
  Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology.

From Around The Web:

• WordPress Plugin Directory Cracks Down on Incentivized Reviews, Despite Lack of Official Guideline, wptavern.com
• #PPCPodcast: The Future of MarTech with Scott Brinker, blog.adstage.io
• Centralize Channels with Marketing Automation, Marketo
• Facebook Launches End-to-End Encryption Option for Messenger, Wall Street Journal
• ON24 Releases ON24 Intelligence, Streamlining How Marketers Evaluate Webinars And Drive ROI, PR Newswire
• Welcome Anvato to the Google Cloud Platform team, cloudplatform.googleblog.com
• Estimote improves its Proximity Beacons with programmable NFC, www.slashgear.com