CMO audit series, Part 6: Analytics
In Part 6 of a series, columnist Scott Rayden walks you through the top areas you should focus on in marketing analytics and how to implement them.
Scott Rayden is the Chief Revenue Officer for 3Q Digital, and is responsible for leading marketing, sales, and the overall revenue growth of 3Q Digital nationwide. Scott spent the past 7.5 years as the Founder and President of iSearch Media, a leading digital marketing agency focused on consumer behavior, search marketing, analytics, and data visualization. iSearch Media was acquired by 3Q Digital in 2014. Scott brings 14 years of experience in digital marketing, management, M&A, and business development to 3Q Digital. Prior to founding iSearch Media in 2006, Scott worked at Quinstreet and LeadClick Media (acquired by First Advantage for $150MM), two of the largest digital marketing agencies in the country
CMO audit series, Part 5: The rise of digital assistants
As digital assistants become more pervasive, how will marketers adapt? Columnist Scott Rayden outlines the steps you can take to help your brand stay ahead of this emerging trend.
The CMO audit series, Part 4: The convergence of UX and performance marketing
Columnist Scott Rayden sits down with 3Q Digital's Aaron Bart to discuss the evolution of UX and how it's increasingly intersecting with performance marketing and the growth of brands.
CMO audit series, Part 3: Media channels (it’s not what you think)
In part 3 of a series, columnist Scott Rayden takes a look at how ad tech has changed the game for our industry and outlines three core areas that will impact your ability to drive long-term growth from media channels.
CMO audit series, Part 2: Untangling the web of mobile technology
With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series, columnist Scott Rayden lays out the elements you need to build a strong mobile strategy.
CMO audit series Part 1: Customer journey — the greatest strategic need
In this first article of a series dedicated to CMO-level audits, columnist Scott Rayden explains why understanding the customer journey is a key component for driving your brand's marketing growth.
The CMO-level audit for 2017: Preview
Columnist Scott Rayden kicks off a series exploring strategic audits, taking a look at everything from the customer journey to analytics, to help you gain a better understanding of where you can improve.
Q4 must-knows for CMOs: Crucial developments across channels
Columnist Scott Rayden takes a look at the trends and releases that have shaped the digital marketing landscape over the past year to help you strategize for this Q4 and beyond.
How to achieve the ideal state of marketing
What's the ideal state of marketing? Columnist Scott Rayden looks to answer that question and offers guiding principles to put you on the right path to consumer engagement and growth.
Leverage your marketing data: 9 FAQs to get you started
Are you up to speed on the best ways to collect and use data? Columnist Scott Rayden answers some of the most frequently asked questions marketers have about data.
Marketing’s new balance: Customer connection vs. data and performance
Don't let a fixation on data let you lose sight of what's truly important. Columnist Scott Rayden says marketers need to meet the needs of customers and create campaigns that tap into emotions.
The new performance creative: Where emotion, data and technology converge
Columnist Scott Rayden says marketers who want to stay ahead of the curve need to successfully integrate data and technology with creative that connects with consumers.
Understand Your Customer For Free
Columnist Scott Rayden shares several data sources that can help you build that holistic view of your customer -- without spending any extra money.
The Evolution Of Digital Marketing And Changing Customer Expectations
It's time to scrap outdated strategies. Columnist Scott Rayden explains why marketers need to shift their perspective and make the customer journey more engaging.
A Holiday Gift: 5 Sources Of Great Marketing Motivation
Columnist Scott Rayden highlights the the people, books and videos that have inspired him in his marketing career in the hopes that they can encourage and motivate you, as well.
7 Advanced Areas CMOs Must Focus On For 2016
Looking to take your marketing strategy up a notch next year? Columnist Scott Rayden outlines key areas you should zero in on to get ahead in 2016.
Mobile Strategy For The Holidays: Two Industry Insiders Answer 5 Critical CMO Questions
As the holiday season approaches at warp speed, how should you be boosting your mobile strategy? Columnist Scott Rayden shares some inside tips from a Q&A with two agency executives.
15 Digital Marketing Myths CMOs Need To Stop Believing
There's no shortage of misconceptions surrounding digital marketing. Columnist Scott Rayden walks us through some of the most common myths and debunks them once and for all.
Consumer First: What It Means And Why It Matters
If you want your brand to truly succeed, it's time to put the customer first. Columnist Scott Rayden discusses how you can step up your consumer experience strategy.
7 Things CMOs Need To Know About Paid Social
With all the new ad types and emerging channels, do you know where your paid social dollars are going? Columnist Scott Rayden tells you what you need to know to ensure you're reaching your goals.
7 Signs CMOs Need To Examine Their Media Mix
Have you been debating which advertising channels to pour your money into? Columnist Scott Rayden lays out the signs that your media mix may need a refresh.
7 Things CMOs Should Know About Attribution
If your knowledge of marketing attribution is murky, you're not alone. Columnist Scott Rayden lays out the key points every CMO should understand.
A New Way To Look At Hiring An Agency
Columnist Scott Rayden takes a look at why traditional hiring practices are flawed and how you can find an agency with the right vision and culture.
7 Things CMOs Need To Know About Search Engine Marketing
SEM is one of the fastest-changing areas in digital marketing today. Columnist Scott Rayden lays out what CMOs need to know about this dynamic arena.
Who Will Survive The Performance Marketing Revolution?
Columnist Scott Rayden discusses the challenges facing agencies in a constantly-changing digital marketing landscape, explaining what agencies must do to adapt and survive.
If You’re Not Using These Data Types, You Risk Falling Behind
Contributor Scott Rayden advises on how marketing organizations can leverage data and integrate it across the company.