MarTech Today: “First automated trend forecasting,” Google’s expanded Now on Tap & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.

From Marketing Land:

• “First automated trend forecasting platform” predicted the Rainbow Bagel
  Jul 6, 2016 by Barry Levine
  Santa Monica-based Tilofy is looking to transform the labor-intensive effort needed to predict the future.
• The conventional wisdom on ad blocking is missing one key statistic
  Jul 6, 2016 by Barry Levine
  There’s one stat that could connect the cause to the problem, but it’s missing in action.
• SMX Advanced recap: Lies, Damn Lies, and Marketing Statistics
  Jul 6, 2016 by Mark Traphagen
  Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from Vistaprint’s Adria Kyne presentation at SMX Advanced.
• Google expands Now on Tap to translate app screens, discover button & barcode scanning
  Jul 6, 2016 by Barry Schwartz
  Google Now on Tap has added three new features for Android devices.
• Google test removes the estimated number of search results
  Jul 6, 2016 by Barry Schwartz
  Google is now testing dropping the estimated number of results from the top of the search results.

From Around The Web:

• How to Reduce Your WordPress Website’s Downtime, www.wpexplorer.com
• Google buys machine learning startup Moodstocks to help your phone’s camera identify objects, VentureBeat
• 4 Signs It’s Time to Change Your Website Testing Strategy, Crazy Egg
• Ten Requirements For Making Home Page Carousels Work For End Users (If Needed), Smashing Magazine
• Goodway Group Launches Anti-Fraud Initiative; Achieves Sub-1% Fraud Measurement, PR Web
• Ad Tech Funding Is Far From Dead – But It’s Lights Out For The Me-Too Guys, Ad Exchanger
• Management Strategies for Choosing and Optimizing Your Technology Solution, Silverpop
• 7 Ways Booking Platforms Can Utilize Location Technology, Street Fight