Mark Traphagen is VP of Product Marketing and Training for seoClarity, a leading enterprise SaaS SEO platform. Mark is a sought-after speaker and writer on the topics of SEO, social media and content marketing.
At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a brief summary of their main points. You’ll also find links to their presentation decks to learn more.
Social media marketing is in a near-crisis situation. Here's what marketers must do to survive and thrive.
We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging your strategy.
Lest you forget why we're all on Facebook in the first place, contributor Mark Traphagen offers inspiring examples of brands harnessing the organic power of the social network.
Columnist Mark Traphagen suggests social media marketers can learn important lessons from what happened in search engine optimization.
Shortcuts to social media success may be tempting, but columnist Mark Traphagen explains why they're not the best way to proceed.
Worried about Facebook's overhaul of its News Feed? Don't hit the panic button just yet. Contributor Mark Traphagen explains why so many social media experts are remaining calm.
When it comes to effective marketing, writing style matters -- but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing.
If it seems like Google Analytics isn't showing you all your social media traffic, it might be time to make some tweaks. Columnist Mark Traphagen explains how to customize your Social channel to ensure nothing gets missed.
How do you get your content shared and then reshared? Columnist Mark Traphagen discusses how to cultivate an audience that will help your content spread like wildfire.
What if your primary objective isn't to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn't the answer.
Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site's been hit by one. Luckily, there are steps you can take to determine if you've been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic.
At this year's SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what's coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.
Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from Vistaprint's Adria Kyne presentation at SMX Advanced.
How do you successfully track how your online campaigns are influencing consumers' offline activities? Columnist Mark Traphagen recaps a session at SMX West that explored the answer to this question and more.
Hootsuite, Buffer or something else entirely? What tool works best for your social marketing needs? Columnist Mark Traphagen explains why you may want to use more than one to schedule posts.
At the SocialPro conference in Las Vegas, Danny Sullivan discusses social media disclosure rules with the FTC's Mary Engle. Columnist Mark Traphagen boils down the key takeaways for managers of social media accounts.
It's been a rough ride for Google+. Columnist Mark Traphagen delves into the early vision for the social network, what has emerged from those changes, and what the new direction will mean for marketers.
Columnist Mark Traphagen recaps a talk at SMX Advanced by Microsoft's Lin Huang, who explains how social influencers can provide brand insight.
Despite the "near death" rumors, Google+ still has plenty of life left, and Google has no current plans to dismember it, believes columnist Mark Traphagen.
How can marketers with brick-and-mortar locations get a leg up on the competition on Facebook? Contributor Mark Traphagen provides in-depth suggestions.
Engagement metrics may not be the best gauges of social media effectiveness, but columnist Mark Traphagen says disregarding this data may result in the loss of valuable information.
Social media can be a very effective marketing channel -- that is, when brands utilize it correctly. Columnist Mark Traphagen explains how to get the most from social media.
How are some of the world's largest companies doing real-time marketing? Contributor Mark Traphagen summarizes tidbits from SMX Social Media Marketing.
Columnist Mark Traphagen explores opportunities for marketers on two new social networks.
Despite Facebook's recent throttling of organic reach, it's become increasingly common to see content from people you don't follow in your social feeds.
In the early days of television, many shows had sponsors that not only got their brand name in the show title (“The Kraft Music Hall” or “Mutual of Omaha’s Wild Kingdom”) but also in all the advertising on the show. In fact, sometimes the advertising would be in the show. (Suddenly one character might breathlessly tell […]
In this column, I will make a case that Facebook’s reduction of organic reach for brand pages is a win-win for both Facebook and brands. I will also assert that while Facebook’s throttling of reach is indeed an attempt to make more money, it’s not in the way you think. But to get there, we must […]
Rinse and repeat. Those words have become a meme in American culture. Where did they come from. I’m betting you know! That’s right. “Rinse and repeat,” the familiar instructions on almost every bottle of shampoo sold in the U.S. since… well, probably since shampoo has been sold. Even though we suspect that instruction might be […]
Last week’s announcement that Google+ founding father Vic Gundotra has left Google opened the door to a rash of speculation about the future of Google’s biggest venture into social media. The idea that Google+ might be dying started with a TechCrunch post that included statements from a few anonymous sources declaring Google+ to be “walking dead” […]