How ecommerce SEO matters in strategic redesign of web shops

Baking a cake is easy — when you use all the right ingredients from the beginning!

But just imagine how it would be if you mixed the batter, poured it into a tray, sprinkled icing sugar all over it, and were just about to pop the creation into the oven… when you remember that you forgot to add eggs!

You’d have to do either bake it without the eggs, resulting in a flat and crumbly cake, or you’d have to start over again from scratch, this wasting valuable time, energy and ingredients.

Sadly, many Web shops and online businesses build their website in the same way. They neglect to involve SEO professionals early in the design process, and then expect to hire an SEO specialist to wave a magic wand over it and make the site rank well on Google.

It doesn’t work that way.

You should aim to build your website right the first time. I see so many sites underperform their potential or get a wrong start because they ignored the importance of SEO during the planning phase. It leads to frustration, wasted time and inflated budgets.

[Read the full article on Search Engine Land.]