The 5-step approach to driving retail growth
Here's what successful retailers are doing to survive and thrive in the current competitive environment.
Jordan Elkind heads the product team at Custora, an advanced customer analytics platform for ecommerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards.
Optimize your holiday marketing dollars – long after the Christmas lights dim
Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year.
Lookalike modeling breathing new life into old channels
Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting.
People-based measurement is the new black
Ad tech and CRM are converging, and columnist Jordan Elkind believes the need for people-based measurement has never been greater.
3 things you can do to stop (or at least slow) customer churn
Getting your customers to keep coming back is crucial for sustainable growth. Columnist Jordan Elkind outlines three things to keep in mind when setting up a churn prevention program.
5 steps to making ‘SENSE’ of early lifecycle marketing
Columnist Jordan Elkind discusses the early phase of lifecycle marketing and how you can build a program that will engage and convert potential customers.
Simple steps to addressing your one-time buyer problem
While you're focused on bringing in new customers this holiday shopping season, be sure you lay the foundation for a long-term relationship. Contributor Jordan Elkind shares tips for retaining those shoppers over the coming year.
3 techniques to boost holiday CLV with advanced segmentation
The holidays are a great time to capture new customers, but the competition can be tough. Columnist Jordan Elkind offers three segmentation strategies to help you communicate your holiday message the right way.
The 3 things to look for in a customer-centric marketing tool
With a bevy of marketing tools to choose from, how do you pick the right one to help you meet your customer-centric goals? Contributor Jordan Elkind outlines three features that should be a no-brainer.
From insight to action: 3 common pitfalls and strategies for more actionable data
How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better using it for your marketing strategy.
The secret to intelligent growth: Know your customers
How do you keep your customers coming back? By gathering meaningful insights about them. Columnist Jordan Elkind outlines three ways to use customer intelligence to increase retention.
3 doable steps toward always-on, always-relevant marketing
Columnist Jordan Elkind says if you want to stay relevant, you need to strive towards always-on, one-to-one marketing to better understand your customers.
4 strategies for stretching your summer marketing spend
With summer hot on the horizon, it's a good time to think about how you can get the most out of your marketing budget. Columnist Jordan Elkind shares his top strategies.
The loyalty funnel: 3 KPIs for measuring customer retention
How do you find customers and keep them coming back for more? Columnist Jordan Elkind outlines the multiple stages of a "loyalty funnel" and explains how you can target customers at each phase.
5 customer-centric metrics to implement today
Is your company truly customer-centric? Columnist Jordan Elkind shares five key performance indicators that you should be measuring if you want to put customers at the center of your decision-making.
Make new friends, but keep the old: 3 opportunities for uncovering revenue from your existing customers
How do you build on the value of your existing customers? Columnist Jordan Elkind says that by segmenting your customers and using the right tools, you can gain valuable insights.
Making The Most Of Social Media, Even When It’s Not Driving Sales
Are your social channels failing to drum up big sales? You're not alone. Columnist Jordan Elkind offers up some tips to help you maximize your return on social media.
What The 2015 Holiday Season’s 3 Biggest E-Commerce Surprises Mean For Marketers In 2016
Columnist Jordan Elkind discusses some lessons learned from the 2015 holiday shopping season and how marketers can apply them to this year's strategy.
3 Things Black Friday Taught Us About 2016
As we edge closer to 2016, it's time to start thinking about your marketing strategy for next year. Columnist Jordan Elkind shares what marketers can learn from the Black Friday weekend.
5 Important Online Shopping Dates You May Have Left Off Your Holiday Marketing Calendar
With holiday shopping in full force, columnist Jordan Elkind shares some key retail days — beyond Black Friday and Cyber Monday — that marketers should pay attention to.
3 Interesting Takeaways From Q3 2015 E-Commerce
As we head into the holiday shopping season and Q4, columnist Jordan Elkind discusses some key trends in ecommerce and how you can your update your marketing plan accordingly.
4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands
How do you grow your online revenue? Columnist Jordan Elkind takes a look at what some fashion retailers are doing differently to bolster their ecommerce growth.
3 Steps To Better Holiday Insights With Cohort Analysis
If you're not making use of cohort analysis, the pending holidays may be reason enough to jump on board. Columnist Jordan Elkind tells you how to get started.
5 Tips For Retailers To Up Their Email Promotions Strategies
Promotions and discounts are a key part of any promotional email strategy, but use them wisely, advises columnist Jordan Elkind. He offers some tips on how to make your email campaign really pop.
The 5 Pieces Of A Virtuous Segmentation Cycle
How do you increase conversions? Segmentation, of course. Columnist Jordan Elkind lays out five steps to improve your segmentation program.
5 Keys To Improving Your A/B Tests
If you want valuable customer insights, you need to test — and test some more. Columnist Jordan Elkind offers five approaches for more effective marketing experiments.
6 Dos And Don’ts For Lifecycle Email Marketing
Looking to expand your lifecycle campaigns, or just getting started? Columnist Jordan Elkind offers up these tips to put you on the right path.
The 7 Most Meaningful Dimensions For Customer Segmentation
Marketers these days are overwhelmed with possible sources and points of data. Columnist Jordan Elkind helps you focus on what matters most.
3 Steps To “Persona”-lized Marketing
What is persona segmentation, and why should you care? Columnist Jordan Elkind explains how it can be used to personalize email marketing.
The Most Important E-Commerce Marketing Trends Of The 2014 Holiday Season & What They Mean In 2015
Columnist Jordan Elkind discusses key insights to help you prepare for the 2015 holiday season.
3 Steps To 2015 Marketing Success For Retail Standouts
We're over the holiday frenzy. Now contributor Jordan Elkind explains how retail marketers can start the new year on the right foot.
3 Ways Mobile Shopping & Email Marketing Help Win The Holidays & Beyond
Email and mobile have been major players this holiday season, and columnist Jordan Elkind discusses what this means for marketers.
5 Holiday Lessons From 2013 That You Can Apply This Year
What can last year's holiday shopping trends tell us about the 2014 holiday shopping season? Columnist Jordan Elkind explores.
What Apple Pay Means For E-Commerce Marketers
Columnist Jordan Elkind explores the ways in which Apple Pay might impact consumers, marketers, and competing technology giants.
4 Data-Driven Tips To Optimize Your Return Policy For The Holidays
Generous return policies may drive sales, but will they hurt your bottom line? Contributor Jordan Elkind gives recommendations on making promotional decisions.
5 Data-Driven Lessons In Retention Marketing From E-Commerce Stars
Discover how to earn and maintain customer loyalty with retention marketing techniques.
4 Data-Driven Tips For A Successful Mobile Marketing Plan
Mobile marketing is coming into its own. With the 2013 mobile ecommerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter of 2014, the savviest retailers — ecommerce, brick-and-mortar and omni-channel alike — are investing in building out dedicated mobile marketing teams and capabilities. These […]
5 Steps To Becoming A Customer-Centric Marketing Organization
The “holy grail” for retailers may well be the possibility of becoming truly customer-centric in every facet of their business — from customer service to marketing to supply chain. For marketing teams in particular, being able to communicate the right message to the right customer at the right time is critical. Customer-centric marketing allows you […]
3 Tips to Get Your Affiliate Network Working For You
Times are tough for affiliates. In February 2014, the affiliate channel accounted for only 7% of ecommerce transactions — down from 9% in February 2013, and a drop in the bucket compared to major ecommerce traffic sources like organic search (24%), paid search (19%), and email (18%). The above figures come from The Custora Pulse, […]