Jordan Elkind

Jordan Elkind

Jordan Elkind heads the product team at Custora, an advanced customer analytics platform for ecommerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards.

Customer experience

4 Data-Driven Tips For A Successful Mobile Marketing Plan

Mobile marketing is coming into its own. With the 2013 mobile ecommerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter of 2014, the savviest retailers — ecommerce, brick-and-mortar and omni-channel alike — are investing in building out dedicated mobile marketing teams and capabilities. These […]

Data

5 Steps To Becoming A Customer-Centric Marketing Organization

The “holy grail” for retailers may well be the possibility of becoming truly customer-centric in every facet of their business — from customer service to marketing to supply chain. For marketing teams in particular, being able to communicate the right message to the right customer at the right time is critical. Customer-centric marketing allows you […]

Data

3 Tips to Get Your Affiliate Network Working For You

Times are tough for affiliates. In February 2014, the affiliate channel accounted for only 7% of ecommerce transactions — down from 9% in February 2013, and a drop in the bucket compared to major ecommerce traffic sources like organic search (24%), paid search (19%), and email (18%). The above figures come from The Custora Pulse, […]

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