Take your customers off mute: 3 tips for customer feedback
There’s no denying the value of customer feedback. Columnist Loretta Jones shares three tips to make sure you're getting the most out of your customer feedback programs.
Loretta Jones is the vice president of marketing at Delighted, the fastest and easiest way to gather customer feedback and put it into the hands of those who can act on it. Loretta has more than 15 years of experience in marketing strategy, communications, demand generation and growth marketing for both SMB and enterprise companies. Prior to Delighted, Loretta's marketing programs grew Insightly, a CRM for small business, from 100,000 users to over 1.2 million users. Prior to Insightly, Loretta worked at Adobe Sign (formerly Adobe EchoSign) and grew the EchoSign brand to $25 million. She holds a bachelor's degree from Brown University.
Forget big data: Why thinking small can help marketers see the future
Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best.
How CRM brings control and collaboration to advertising & media agencies
Columnist Loretta Jones says that with the right customer relationship management tools, marketers can close more deals and improve the customer experience.
Bring your “dead” customers back to life
How do you re-establish a connection with customers who have gone dark? Columnist Loretta Jones offers a step-by-step guide for first getting their attention and then bringing them back on board.
Need New Marketing Tech? Make Sure You Look Under The Hood
How do you know if the technology you choose is the right fit for your company? Columnist Loretta Jones discusses what you should consider before making a decision on your marketing tools.
IoT Data Helps A CRM Live Up To Its Name
Columnist Loretta Jones believes that with the Internet of Things and a proliferation of data, marketers have an opportunity to better understand and meet the needs of their customers.
The Customer Experience Is Key For B2B Success
It's no secret that delivering a great customer experience is crucial for B2C companies. Columnist Loretta Jones explains why B2B brands need to hop on board and learn how to put the consumer first.