Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketing Day: Snapchat Local Stories, Google Play Store & Adobe live video
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
MarTech Europe is just 2 months away, don’t miss out!
We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations. Above is an overview of the agenda, […]
How most startups do events wrong…and 6 ways to do them right
Looking to get the most out of an event? Whether you're sponsoring or attending solo, columnist Megan Hannay discusses six tips to consider when choosing what to attend.
MarTech Today: Pokémon Go’s data, MobileFuse/Cuebiq’s ‘Dwell Lift’ & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated Sep 6, 2016 by Barry Levine A recent survey backs sales lift, but a data expert […]
MarTech Today: Salesforce boosts Wave Analytics Cloud, Apple purges apps & automated insights for Google Analytics App
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce boosts its Wave Analytics Cloud with new applications Sep 2, 2016 by Barry Levine The updates, from the company and ISVs, increase the utility of data from Salesforce and external sources. Apple […]
Can digital kill the television star?
As more dollars and eyeballs shift to digital video, what does it mean for marketers? Columnist James Green takes a look at the rise of video advertising and people's changing viewing habits.
Google Analytics App now offers Google Now-like automated insights
Insight cards automatically spotlight positive and negative performance trends for faster analysis.
MarTech Today: Ibotta’s app-to-app affiliate program, predictive analytics platforms & Revuze’s AI-powered ‘brand health indicator’
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Ibotta launches ‘first app-to-app affiliate program’ Aug 31, 2016 by Barry Levine Moving beyond its previous playing field, the mobile shopping app is announcing customer cashback rewards for making purchases in […]
AI-powered Revuze enters US market to help brands figure out what’s bothering customers
The Israel-based company says its ‘brand health indicator’ tool doesn’t need the hand-holding required by other customer analysis platforms.
How to achieve the ideal state of marketing
What's the ideal state of marketing? Columnist Scott Rayden looks to answer that question and offers guiding principles to put you on the right path to consumer engagement and growth.
How to manage ad partners in regulated industries: Pharma (part 5 of 5)
In the last of her five-part series, contributor Lori Weiman takes a deep dive into FDA guidelines and explains how pharmaceutical advertisers and their partners can avoid costly violations.
When you buy marketing software, know that you are buying into an ecosystem
The right martech can make or break your organization. Columnist Jeffrey L. Cohen explains why a well-connected tech stack and an open platform are key to marketing success.
MarTech Today: Kontakt’s beacon evolution, WooCommerce adds AdRoll & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Kontakt’s product releases point to a new phase of beacon evolution Aug 30, 2016 by Barry Levine Its new ecosystem adds lightweight card beacons, IFTTT, light and motion sensors, long battery life, NFC […]
With pinch-to-zoom, Instagram takes a step towards fixing its photo, video size problem
Instagram's pinch-to-zoom feature lets people take a closer look at photos and videos, but it requires them to keep their fingers on the screen to do so.
MarTech Today: All-you-can-eat data deals, Google’s enterprise-level tag management & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: All-you-can-eat data deal coming to a programmatic market near you Aug 30, 2016 by Melody Gambino As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the future […]
Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details
Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant's blind spot and what marketers can learn from the outcome.
MarTech Today: Tru Optik’s OTT Data Cloud, Google’s ‘Phantom’ & local marketing automation tools
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV Aug 26, 2016 by Barry Levine The company says this is the first time marketers can use web-like audience […]
MarTech Today: IP blocking from list-bombing, local marketing automation tools & inbound call data
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Marketers, make sure you are not being list-bombed and blocked by Spamhaus Aug 26, 2016 by Barry Levine Recently, valid email addresses have been fraudulently added to many open email lists, flooding inboxes […]
MarTech Today: ScribbleLive buys Linkdex, Jivox’ dynamic personalization for video ads & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: ScribbleLive buys SEO platform Linkdex Aug 24, 2016 by Barry Levine The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools. Chatsuite announces new chatbot […]
Bing Ads Editor now supports separate ads for search and MSN.com native ads
Advertisers can create custom ads for native placements in bulk.
From great to world-class: How the CMO of Belkin International transformed his organization
Moving from a channel-led approach to one that embraces every brand touch point doesn't happen overnight. Contributors Erica Seidel and Nadine Dietz interviewed Belkin CMO Kieran Hannon about the shifts he's made since joining the electronics company.
MarTech Today: Fuisz partners with Sizmek, cross-screen data standards & internal link structure
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Fuisz partners with Sizmek for automated object-recognition in video ads Aug 24, 2016 by Barry Levine The partnership is the first full integration between the interactive video provider and a major ad […]
ScribbleLive buys SEO platform Linkdex
The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools.
MarTech Today: Pinterest gets Instapaper’s tech, content’s science of measurement & Branch’s ‘full-stack’ deep linking tools
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: How buying Instapaper could help Pinterest become a media portal like Facebook Aug 23, 2016 by Tim Peterson In buying Instapaper, Pinterest gets technology to replant publishers’ content within its walled garden […]
Selling your agency, a how-to guide: Part 1 — Starting out right
Thinking about selling your agency? From incorporating to employees, columnist David Rodnitzky has tips on how to make the process easier.
MarTech Today: Dynamic image optimization, OpenStreetMap & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Akamai: When creating responsive sites for mobile, consider dynamic image optimization Aug 22, 2016 by Barry Levine The content delivery network points out that marketers need to keep image performance in mind […]
4 marketing trends you need to follow to sell to millennials
How do you win over millennials? Columnist Khalid Saleh discusses four key trends that marketers need to pay attention to if they want to woo this highly sought-after market.
MarTech Today: Salesforce’s evolution, Placed’s enticement & the event marketing data problem
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Next stop in Salesforce’s evolution: Becoming the platform for customer experience Aug 19, 2016 by Barry Levine A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together. […]
How to solve the event marketing data problem
From trade shows to meetups, it's tricky to manage and process the data from events. Columnist Scott Vaughan explains how to take control of your event data to get maximum ROI.
MarTech Today: Parse.ly’s Data Pipeline, Raven Tools’ refound love & WordPress 4.6
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Parse.ly now provides site and app publishers with full raw data Aug 18, 2016 by Barry Levine Its new Data Pipeline delivers the info behind its existing dashboard and API. Like Moz, […]
Like Moz, Raven Tools refocuses on its first love: search
The Nashville-based company is releasing a rebuilt standalone version of the most popular tool in its suite, a Site Auditor for search optimization.
How to manage ad partners in regulated industries: Education (Part 4 of 5)
Columnist Lori Weiman takes a look at several recent lawsuits against educational advertisers and offers tips on how you and your affiliates can operate safely in this highly scrutinized industry.
MarTech Today: Oracle’s B2B data marketplace, Infer’s account-based behavior scoring & Amobee’s Triggers
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Oracle launches ‘largest B2B audience data marketplace’ Aug 17, 2016 by Barry Levine The new Data Cloud resource provides data from Oracle-owned BlueKai, Datalogix, and AddThis, as well as leading providers like […]
3 tips for embracing martech
Change isn't easy. Columnist Mary Wallace discusses ways to get everyone in your organization on board with new solutions and technologies.
Perfecting the pass from marketing to sales
Does it sometimes feel as though marketing and sales aren't working from the same playbook? Columnist Jacob Baasdgaard believes that by working together, these departments can both improve their game.
MarTech Today: Walmart/Jet.com, Google’s FaceTime competitor & AMP error warnings
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Can the Walmart/Jet.com marriage work? Aug 16, 2016 by Barry Levine We checked in with a variety of industry observers to see if this particular couple looks like a winner. What Pokémon […]
The best marketers know more about their customers
Columnist Katy Keim says it’s about time marketers use customer data to know more, see more and do more.
MarTech Today: Designing dashboards, Privacy Shield compliance & Blab shuts down
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Designing dashboards people will actually use Aug 15, 2016 by Nick Iyengar Columnist Nick Iyengar discusses three common issues with dashboarding projects and how to find a data visualization solution that satisfies […]
MarTech Today: CRM for ad agencies, Facebook Video Metrics & AMP Ad Landing Pages
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: How CRM brings control and collaboration to advertising & media agencies Aug 12, 2016 by Loretta Jones Columnist Loretta Jones says that with the right customer relationship management tools, marketers can close more […]
How CRM brings control and collaboration to advertising & media agencies
Columnist Loretta Jones says that with the right customer relationship management tools, marketers can close more deals and improve the customer experience.