Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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MarTech Today: Marketo’s next-gen platform, Automattic’s .blog domains & Google Sitemap index counts
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era May 13, 2016 by Barry Levine The marketing automation platform is boosting its […]
Will search engines fall to AI?
Lately, there’s been a rumble pretty much everywhere about artificial intelligence, digital personal assistants, the Internet of Things, wearables and apps for everything. I’ve even written about what the rise of digital assistants means to search. There are some who claim that these new technologies will render search obsolete, passed over for the convenience and […]
Which trend-setters will shape back-to-school marketing in 2016?
Believe it or not, it's not too soon to start planning your back-to-school marketing strategy. Columnist Adam Weiss says now is the time to engage the right influencers to ensure a successful back-to-school shopping season.
MarTech Today: Adobe pumps up its Marketing Cloud, Callidus wires up for IoT & Google’s mobile-friendly algorithm boost rolls out
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Adobe pumps up its Marketing Cloud May 11, 2016 by Barry Levine Adds enhancements in adtech, automatic content targeting, attribution, and email subject lines. Marin Software & SMX Launch 8th Annual Biggest […]
Google and Bing each institute bans on ads in the name of consumer protection
This week, Google announced a ban on ads for payday loans, and Bing said it will block all ads for third-party tech support services.
Marketing’s new balance: Customer connection vs. data and performance
Don't let a fixation on data let you lose sight of what's truly important. Columnist Scott Rayden says marketers need to meet the needs of customers and create campaigns that tap into emotions.
MarTech Today: Kayak’s voice-enabled travel search, Google’s “tap to translate” feature & Zarget’s browser plugin-based CRO tool
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Kayak brings voice-enabled travel search to Amazon’s Echo device May 11, 2016 by Greg Sterling Currently the feature is about high-level price search; booking is not yet possible. Here’s what Amazon wants to […]
Convergence and the power of data in modern marketing
Columnist Josh Manion takes a look at how marketing technologies are converging and explains why tag management is helping to drive that convergence.
MarTech Today: More Lightning in Salesforce’s Cloud, a primer on machine learning & Google Search Console updates
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce puts Lightning into its Marketing Cloud May 10, 2016 by Barry Levine The Marketing Cloud now integrates more closely with its fellow clouds, as the company also announces email and advertising […]
The morality clause in digital marketing
What if a project or client isn't in line with your own personal ethics and values? Columnist Rebecca Lieb tackles that question and offers some guidance on when to say no.
MarTech Landscape: What is machine learning and why should marketers care?
Self-adjusting pattern recognition is becoming as commonplace to marketing tools as the cloud, and it is changing what marketers do.
MarTech Today: URL schemes for deep linking, a security-minded DMP & voice search reporting
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Survey: URL schemes for deep links increasing in retailer apps May 9, 2016 by Barry Levine Analysis by mobile tech firm Pure Oxygen Labs indicates slower adoption for Apple’s Universal Links and […]
MarTech Today: Add-On adds ABM, avoiding data fatigue & updates to Google My Business API
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Act-On adds Account-Based Marketing May 6, 2016 by Barry Levine The marketing automation platform expands on its previous basic capabilities with “true ABM.” Enough analysis, already! 8 tips for avoiding data fatigue May […]
The #1 way advertising budgets will change this year
With digital display spending on the rise, marketers need to know how to engage their audience. Contributor Mike Sands urges marketers to look toward people-based advertising to connect with the right person at the right time.
Enough analysis, already! 8 tips for avoiding data fatigue
Are you suffering from a data overload? Columnist Joshua Reynolds offers some do’s and don’ts for how to avoid data fatigue and focus on the analysis that truly matters.
MarTech Today: Adblock Plus’ content payment partnership, next gen virtual assistant Viv & Google’s penalties for mobile redirects
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Adblock Plus teams up with content funding tool Flattr to pay cooperating publishers May 5, 2016 by Barry Levine The newly announced partnership says its goal is to evolve the web into […]
MarTech Today: Self-service EverString, bots that don’t understand you & Deeplink’s AppWords Concierge
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: EverString now lets marketers create their own “lookalike” segments May 4, 2016 by Barry Levine Predictive marketing firm says “no one else is offering this level of self-service.” Lost in translation: What […]
Lost in translation: What happens when a Facebook Messenger bot can’t understand you
Execs from Betaworks-backed Poncho, Mic and Complex Media explain how chat bots are trying to keep conversations from going completely off the rails.
Owning your martech stack means owning privacy, too
As regulators continue to debate privacy requirements, contributor L. Erik Bratt says brands must learn to control the data across their martech stacks without violating consumer trust.
MarTech Today: Adobe buys Livefyre, Tapjoy launches exchange & Pinterest acquires mobile tech talent
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Adobe buys audience engagement platform Livefyre May 3, 2016 by Barry Levine The move gives Adobe’s Marketing Cloud a bigger capability for user-generated content, and follows its integration with — and investment […]
Removing silos: staying ahead with integrated digital marketing best practices
Columnist Jim Yu offers advice on how to bring your teams together and successfully implement an integrated marketing campaign.
Experts can save you 9,999 hours of pain
Don't make the mistake of not listening to experts. Columnist David Rodnitzky says that whether you're looking for a doctor or an SEM, you need to keep the "10,000 hours" of experience rule in mind.
MarTech Today: Data pools, programmatic vertical video ads & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Facing Facebook, Google and Amazon, brands pool their data May 2, 2016 by Barry Levine Sharing data in co-operatives is becoming a way for the non-giants to survive. Vertical video ads now […]
MarTech Today: The MosQUito, prepping for voice search & Microsoft blocks Chrome from Cortana
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Look out for the MosQUito — a new kind of ad fraud that drains human traffic from infected websites Apr 29, 2016 by Barry Levine Marketing/anti-fraud agency eZanga says it could affect thousands, […]
Thinking about ABM? It’s time to put your sales hat on
Columnist Scott Vaughan says if you really want to be successful with account-based marketing, you must adopt a sales mindset first.
MarTech Today: Experian’s new Audience Engine, protecting against ad fraud & preparing for voice search
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Experian launches PII-matching audience targeting platform to reach 85% of the US Apr 28, 2016 by Barry Levine In the new Audience Engine, brands and others can enrich customer profiles with various […]
MarTech Today: Oracle adds ABM, 6sense launches SearchSense & Google adds Merchant Center Feed Rules
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Oracle’s Marketing Cloud adds account-based marketing and boosts AddThis interest targeting Apr 27, 2016 by Barry Levine New capabilities build on what the company sees as its biggest competitive asset: data. Musical […]
MarTech Today: Thunder’s cross-channel creative tools, Adobe’s newest Sign & calculating internal PageRank
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: PaperG, now “Thunder,” offering cross-channel creative tools for display and social Apr 26, 2016 by Greg Sterling Platform seeks to enable creative that’s better aligned with programmatic targeting. Five reasons why GTIN […]
MarTech Today: Videology uses Nielsen for online/TV targeting, illegal ad-blocking in the EU & understanding DMPs
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Video ad platform Videology now utilizes Nielsen data for combined online/TV targeting Apr 25, 2016 by Barry Levine For instance, a retailer can now understand and apply the TV viewing habits of […]
A new approach to measuring engagement on content-heavy sites
If no easily-identified conversions occur on your site, measuring engagement can be tricky. Columnist Nick Iyengar explains why a new approach could help you improve the quality of measurements and better understand engagement on your site.
MarTech Today: Online-offline attribution from Google, Sito Mobile & Go2mobi, & the importance of “near me”
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Better in-store attribution is here Apr 22, 2016 by Mona Elesseily Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google’s […]
7 steps to building your client list
Building a client list is vital if you want your business to grow. Columnist Steve Olenski offers some tips to help you expand your reach and gain the trust of your clients.
Beyond breakthrough: 5 secrets of seek and share advertising
How do you create ads that break through and truly grab viewers' attention? Columnist Peter Minnium discusses the key characteristics of ads that people are excited to see and share with their friends.
MarTech Today: CRM with AI, Google personalizes TV ads & LiveWorld’s high-speed platform for social conversations
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Automated CRM Signpost ups its game with built-in AI agent Apr 21, 2016 by Barry Levine Called Mia, the new intelligence is designed to apply learning from larger sets of data and […]
MarTech Today: AMPing up Google News, InsightPool adds Facebook Topic Data & Piano’s Composer for personalization
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google News gets AMP’ed with new carousel feature, more stories in the feed Apr 20, 2016 by Greg Sterling AMP stories load immediately and enable a better news-reading experience on mobile devices. […]
MarTech Today: YouTube’s 360-degree live video, Microsoft Pulse adds video & app-less beacons
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: YouTube launches 360-degree live videos & adds spatial audio for on-demand videos Apr 19, 2016 by Amy Gesenhues YouTube says its latest features create a more “immersive” video experience. Microsoft’s user-response Pulse […]
MarTech Today: Bids for Yahoo, thinking like a data company & 20 years of search engines
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Bids to buy Yahoo are due today, Verizon is the favorite [Report] Apr 18, 2016 by Greg Sterling Many of the big names mentioned have dropped out, including Time, Google, Comcast, AT&T […]
MarTech Today: New Advrtas ad tech, SEO tech stack & targeting data
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: New Advrtas ad platform offers “first fully interactive 360-degree rich media ad” with VR mode Apr 14, 2016 by Barry Levine Its creator, Outlyer Technologies, says it works on any browser without a […]
MarTech Today: The bots era, the TacoBot & HTTP to HTTPS
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: The week when digital marketing entered the bots era Apr 14, 2016 by Barry Levine It’s not just Facebook Messenger’s new bot platform, but that huge userbase bends the tipping point. Inside the […]
MarTech Today: Google battles header bidding, the reborn Facebook Messenger & Hootsuite opens up
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google counters header bidding with exchange bidding for Dynamic Allocation Apr 13, 2016 by Barry Levine The tech giant is also opening up its First Look beta to all publishers. Watch Facebook’s […]