Local / location marketing
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Facebook to pull location from ad set when creating new Lookalike audiences
Lookalike audiences now use the locations from ad sets – eliminating one extra step in the targeting setup process.
CPG marketing platform Quotient buys location data provider Ubimo
The deal continues Quotient's evolution beyond its origins as Coupons.com
WhatsApp rolls out SMB product ‘Catalogs’ to support local discovery and commerce
SMBs can upload images, price lists and links for all their products or services.
Neura converts mobile-location data into time and consumer attention
The company announced its app for Salesforce Marketing Cloud and fully automated marketing using real-world behavioral insights.
Facebook changes how it handles user location data settings in response to Android, iOS updates
For Android 10 devices, Facebook will follow the most restrictive setting selected by the user.
What location data can tell us about the state of Starbucks’ pumpkin spice latte
Location intelligence can test for viability or the continuing appeal of products.
Pulling back the curtain on location intelligence
Our interview with Josh Anton, CEO of X-Mode, takes up the state of location, what marketers need to look for in a data partner and, of course, privacy.
Location data 101: A primer for marketers
Understand how location data can be used for efficient, effective and responsible marketing.
inMarket acquires rival Thinknear, suggesting consolidation ahead for location intelligence
Location data is increasingly strategic, but lots of similar-sounding companies and CCPA suggest a shakeup is coming.