Damian Rollison is VP of Product at Brandify, a leading local search solution provider specializing in multilocation brands. Damian has more than ten years of experience in SEO, reputation management, and listings management, having previously served as product lead at UBL and Moon Valley Software. Damian writes a regular column at Street Fight covering various topics in local.
In the coming year it will be interesting to see how Google balances the priority of verticalization against the growing popularity of Google Maps as the first choice among searchers.
At MarTech West, NPR's Meg Goldthwaite highlighted how agile the news organization has become in developing different listening formats for their popular content as voice-enabled devices have grown.