B2C marketing
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Roku introduces branded HD and 4K TVs
Roku Select and Plus Series TVs will be available in the U.S. in spring 2023.
Final 2022 holiday numbers break ecommerce records
Despite economic concerns, consumers responded to discounts in key categories like toys.
2023 Predictions: How data will change marketing in the new year
Marketers will search out new signals and draw on deeper insights to get to know customers better, often with the help of AI.
2023 Predictions: Retail media networks
As more advertisers flock to retail media networks, here’s how the networks will evolve.
2023 Predictions: Digital media and advertising
Ad-supported streaming grows, while marketers demand better measurement and a greener supply path.
2023 Predictions: Experience, ecommerce and transformation
Will automated chatbots be a force in marketing next year? There's a better chance that headless commerce will be the story for 2023.
2023 Predictions: How organizations will transform their martech stacks and digital experiences
Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge.
How Penske Media uses a CDP to help advertisers reach digital users
Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences.
Sports sponsorships for women athletes grew 20% in 2022
Brands and nonprofits are driving growth in sports deals by using more digital channels.
3 steps to building an effective martech stack
Identify core customer and business needs first. Then build your stack accordingly.
Ad-supported streaming expands with new Disney+ tier
For the first time ad-supported streaming subscriptions are out-pacing ad-free ones among in U.S. households.
Digital experience is important to diners too
Diners expect restaurants to be tech savvy and digitally agile.
Why marketers are replacing foundational martech
With engagement technologies in place, marketers are now turning to the foundational layer for replacements.
Diversity and inclusion in marketing
Marketing industry diversity improving, but still lags for senior positions
The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty.
What is ecommerce and which trends are shaping its future?
Learn about ecommerce as well as key new trends like mobile and social commerce and how they are all shaping the future of marketing.
Bermuda Tourism launches 3D digital out-of-home in New York
Bermuda Tourism Authority is pioneering the new technology with OUTFRONT to boost awareness and get flights booked.
Over half of marketers are using the metaverse or considering it
56% of media buyers are activating metaverse strategies or getting there, an IAB survey finds.
Online retail kicks off holiday season with record sales
Adobe and Salesforce have different Black Friday and Cyber Monday sales totals, but both show record increases from 2021.
LiveIntent launches Identity Enrichment on Salesforce AppExchange
Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data.
Yahoo and Taboola sign “30-year” exclusive ad agreement
Taboola will be the exclusive ad provider for Yahoo. The two companies will split ad revenues..
November online spending up only 0.1% heading into Black Friday
Inflation is high and unemployment is low. So no one is really sure what consumers will do during the holiday shopping season.
33 World Cup marketing statistics you need to know
5 billion people are expected to watch some of the World Cup, so brands are out in force. Here's a story told in statistics.
SponsorPulse expands data-driven sponsorships for brands
A new partnership with Dynata and MiQ enables scalable audience insights for sports and entertainment sponsors.
Why we care about B2C marketing: A guide for marketers
Here's what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond.
How to use AI and machine learning to boost marketing data management
Connect teams, evaluate processes and implement programs using AI and ML for data challenges.
Web3 content and capabilities from an agency’s perspective
Razorfish’s Cristina Lawrence shares her agency’s vision on how to get brands plugged into Web3.
6 email metrics to help reach marketing goals and make business decisions
Here are the valuable metrics beyond opens and clicks that can impact your business.
6 data collection tactics for marketing in the cookieless future
When customers are more involved in the process, your marketing automation program will benefit from better data.
Webinar: Deliver consistent customer experiences and deeper engagement
Learn how to manage multiple websites to give your customers the best experiences.
Cirque du Soleil spotlights its digital strategy
The world's largest contemporary circus deploys a composable martech stack with key components from Sitecore.
Manifesto for the makers of the metaverse
We must act as advocates for our audiences, ensuring their inalienable rights are honored and respected in these new digital spaces.
4 common problems marketers and data analysts can solve together
Marketers and data analysts have distinct roles, but increasingly they need to work together to overcome obstacles.
Lowe’s and Yahoo team up for retail media partnership
Yahoo’s DSP and ConnectID will support off-site media experiences through Lowe’s One Roof Media Network.
How to ID and organize data with a new CDP
To get the most out of your CDP, make sure the customer journey and your company’s internal infrastructure are aligned.
Customer journey orchestration
4 critical platforms to support customer journey orchestration: Getting started on CJO
Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success.
How to build customer profiles using a CDP
Customer data experts break down the key ingredients that go into a CDP.
Marketing beyond boundaries at Opticon
Optimizely advocates for experimentation, collaboration and orchestration as it rethinks its DXP.
Customer journey orchestration
How customer journey orchestration affects process: Getting started on CJO
Here are three processes essential for succeeding with CJO.
DoubleVerify announces measurement tools for retail media networks
Advertisers, will have access to pre-campaign activation, measure and post-bid filtering tools.
How to keep up with accelerating customer expectations: The MarTech Conference keynote
Top marketers discuss big changes underway in how consumers and B2B buyers engage with brands.