B2C marketing
MarTech is your source for B2C marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Forget B2B and B2C; the future of marketing is P2P
Move over, B2B and B2C marketing. Columnist Joe Hyland believes marketers need to embrace person-to-person (P2P) marketing and connect with their customers on a human level.
The world of martech stacks from a B2C brand, B2B company & agency perspective
This year's MarTech Conference Boston brought together Red Wing Shoe Co.'s director of marketing technology, iCrossing's CTO and Entuity's VP of worldwide marketing.
The world of martech stacks from a B2C brand, B2B company & agency perspective
This year's MarTech Conference Boston brought together Red Wing Shoe Co.'s director of marketing technology, iCrossing's CTO and Entuity's VP of worldwide marketing.
Marketing Day: B2B vs. B2C social strategy, brand safety on YouTube & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
B2B vs. B2C: What’s the social strategy?
How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O'Brien shares tips on optimizing the social approach for both audience types.
Email vs. social: Which works best for B2C?
When you have limited time and resources, how do you choose which channel to focus on? Columnist Jordan Kasteler lays out the pros and cons of email marketing and social media to help you decide.
3 B2C Strategies You Can Eliminate When Doing Account-Based Marketing
Columnist Peter Isaacson outlines three mass marketing tactics that you should say goodbye to when planning your Account-Based Marketing strategy.
It’s Not B2B Or B2C, It’s B2 Human: Insights From GE Healthcare
B2B, B2C... Don't get distracted by the acronymns. Columnist Sanjay Dholakia believes such labels get in the way, and marketers instead need to engage with customers and tailor their messages on a human level.
Marketing Day: The Ad Blocker Landscape, A B2C Content Marketing Report & Pinterest Place Pins
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
B2C Content Marketing Report: 94% Of Marketers Use Facebook, But Only 66% Rate It Effective
Content Marketing Institute's latest report lists Facebook, Twitter and YouTube as the most popular social platforms for distributing content.
Why B2C Ad Metrics Are Ruining Your B2B Campaigns
B2B marketers have long measured the success of their marketing campaigns with metrics like CPM and CTR, but columnist Rachel Balik suggests we need to take a new approach.