Loyalty marketing
MarTech is your source for loyalty marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketing Day: Robot traffic, loyalty marketing, the future of TV advertising & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Loyalty is more than marketing, it’s a mindset
Contributor Evan Magliocca explains how retailers must approach customer loyalty -- you've got to give it to get it.
Tokenized loyalty platform Sweet offers Sugar tokens to energize fans
The platform is one of the first to actually deploy reward tokens for stimulating brand fervor.