Design thinking starts with redefining the role customers play in your product strategy
To develop a customer-led design philosophy, companies must change its approach to improve collaboration with engineers and marketing teams.
Jeremy Korst is the President of GBH Insights, a leading marketing strategy, consumer behavior and analytics consultancy. In his role, Jeremy works closely with Fortune 500 brands and CMOs to solve marketing challenges, improve customer experience and create strategies for growth. Prior to GBH, Jeremy held CMO or senior executive roles with Avalara, Microsoft, T-Mobile, among other brands. Jeremy holds an MBA with The Wharton School of Business and lives in the Seattle area.
Are your acquisition efforts the root of your retention issue?
Here are three ways brands can identify and market to the right customers while also reducing churn.
Better data vs. big data: The importance of taking a lean data approach
Brands should take a minimum viable data approach to collecting data, and then be clear about their intention with customers.