Customer segmentation models to improve the performance of loyalty marketing campaigns
Segmenting your customers is critical to your success.
Comarch is a global designer, provider, and integrator of technologically advanced yet easy-to-use loyalty management & digital marketing tools that companies can use to increase customer lifetime value, drive brand awareness and boost profits. It also delivers professional loyalty consulting services to help businesses build and run highly immersive B2B, B2C, and B2E loyalty programs and marketing campaigns that align with their clients’ needs and expectations. Having 25+ years of experience in carrying out the most complex loyalty projects, it supports some of the world’s most popular brands, including Auchan, BP, Ford, Heathrow Airport, JetBlue Airlines, and Galeries Lafayette.
Machine learning for next-best offers
The ability to make predictions based on past purchase data creates a world of possibilities for creative marketers.
A story of a loyalty app: How mobile applications can keep improving your customer experience
The key to exceeding your customers' expectations is in their hands.
Why machine learning means proactive loyalty fraud prevention
Loyalty programs are big business for companies and a key target for fraudsters. Don't just wait for a hacker's attack before acting.
Breaking loyalty silos
Can the increasing liquidity of loyalty points enhance member experience but ruin loyalty program finances?