Want to create better experiences and brand loyalty? Lean on your data
For 2019, marketers will need to increase efforts at data consolidation to allow truly effective multi-channel strategies.
Digital marketing executive expert at scaling marketing services businesses with 20-plus years experience as a marketing and strategy leader in the US and Europe, Nick joined the Selligent Executive Advisory Board in 2013 and became the company’s first CMO a year later. Nick speaks around the world on the evolution of marketing, addressing a broad range of topics relating to consumer behavior, technology evolution and opportunities for marketers to engage with their audiences more effectively. He began his career at Harris Interactive, a market and public opinion research firm. He subsequently joined Monitor Company, a global management consultancy, where he led project teams. Forsaking massive PowerPoint decks for entrepreneurship, Nick's next role was founder and President of Schematic, a global digital agency that grew from five people in a Santa Monica coffee shop to a leader in digital marketing and multi-platform services design. Nick is a graduate of Harvard College and has a master’s degree from Oxford University, where his thesis on building workplace trust earned a university commendation.