Customer data platform (CDP)
MarTech is your source for customer data platform (CDP) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions as well as our CDP buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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MarTech approaches, Sitecore’s CDP: Thursday’s daily brief
Plus, Google privacy
Sitecore makes its CDP move
Acquisitions of Boxever and Four51 come two months after a big funding round
Disruptive martech trends, and what a CDP fixes: Friday’s daily brief
Plus, the state of brand trust in 2021.
What is broken that a CDP will fix?
What functionality would a CDP replace in your marketing stack?
Is your marketing ops team ready to implement a new CDP?
Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it.
How implementing a CDP makes operations more efficient
Properly preparing for CDP implementation is the first step to success.
Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process
From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential.
How a CDP helps with D2C
Implement a CDP and use insight from customer experience to maneuver to more direct tactics.
CDPs “very important” for getting value out of customer data, say 58% of marketers surveyed
A recent study fielded by Advertiser Perceptions for Treasure Data provides myriad insights on how marketers are using Customer Data Platforms.
How CarParts.com leverages CDP tech to create customer-centric experiences
Adopting a CDP from Blueshift enabled the company to craft one-to-one messaging that speaks to the customer's needs and characteristics.
SAP is crossing the CDP finish line
SAP's CDP, available in November, will connect front and back-office data.
Acquia integrates the AgilOne CDP across its suite, announces other updates
The latest initiatives on Acquia's Drupal and Marketing Clouds, announced at Acquia Engage.
Salesforce makes latest move in CDP race
360 Audiences, Salesforce's CDP, is finally set to launch this month.
Expert tips to consider before buying a CDP for your martech stack
Panelists at MarTech say understanding your internal capabilities is key before starting the buyer’s journey.
Amperity’s new generation CDP targets enterprise B2C
Amperity CDP targets the retail industry.
7 steps to CDP heaven: A maturity model for data management
Being able to manage customer data efficiently can transform marketing performance, platforms say.
How a CDP can help reduce ad spend, drive revenue and build trust with customers
Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple ways.
In a consumer-driven world, CDPs are essential
As brands try to keep up with shifting consumer behaviors, are customer data platforms becoming the MVP of martech stacks?
MarTech Minute: Creatio launches low-code CRM platform, Arm Treasure Data releases new CDP features
A quick round up of the latest marketing technology news and announcements.
COVID-19 crisis brings CDP vulnerabilities to the forefront
Current remote working conditions may result in a higher likelihood of problems with data input, analytics and campaigns, according to CDP Institute Founder David Raab.
MarTech Minute: Agile CDP, AnyClip free and another event goes online
It’s nice to see martech companies giving away their products for a period to help out.
BlueVenn adds native email component to its CDP platform
The customer data platform is now rolling out "built in" email marketing capabilities.
Salesforce buys Evergage CDP platform to boost real-time personalization capabilities
The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry insider.
Acquia picks up CDP-startup AgilOne
The combined capabilities will allow marketers to analyze data from any third-party provider via open APIs within Acquia's open environment.
Adobe announces general availability of CDP, updates to Experience Platform for improved personalization
Adobe's Real-Time Customer Data Platform features will allow marketers to create cross-channel personalized experiences and analyze data from a stream of disparate sources.
The MarTech Minute: Salesforce adds Einstein Search, Tealium launches machine learning for CDP
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters
Salesforce asserts its position in CDP space, reports another record quarter
Salesforce co-CEO Marc Benioff shared vision for Customer 360, Einstein and AI and the company raised FY20 revenue guidance.
Customer Data Platform industry sees continued expansion, record funding
As Adobe, Oracle and Salesforce enter the CDP space, analysts evaluate their impact on the industry.
Major marketing cloud vendors enter crowded CDP field
Adobe, Oracle and Salesforce address customer data platform products.
CDP Institute launches vendor certification program, tools to help CDP buyers
Vendors that meet five key capability requirements will be eligible for RealCDP certification.
Adobe releases Experience Platform and CDP, iterates Sensei
The company says it's ready to help brands create rich, relevant experiences in real time.
Salesforce declares plans for CDP to tie into Customer 360 platform
After earlier expressing doubts about the longevity of the customer data platform category, Salesforce concedes and plants a flag in the ground.
CDP Optimove adds ability to test campaign strategies
Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns -- an entire strategy -- against another, with automated optimization.
MarTech Today: Growth in CDP sector, how advertisers are overpaying for inventory and the evolution of ad tech in 2019
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: CDP sector grew 23%, saw first major acquisitions in second half of 2018 Jan 2, 2019 by Barry Levine The CDP Institute’s semi-annual study also says that more startups are launching […]
CDP sector grew 23%, saw first major acquisitions in second half of 2018
The CDP Institute’s semi-annual study also says that more startups are launching as CDPs, instead of converting from something else.
MarTech Today: SurveyMonkey survey on brand trust, CDPs are only scratching the surface & more
Here’s our daily recap of what happened in marketing techn0logy, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Another survey shows brand trust affects purchase decisions Nov 7, 2018 by Barry Levine The online survey is yet another indicator that consumer trust of brands affects the bottom line. Don’t […]
Marketing Day: Content marketing, holiday spending, CDPs as integrated data platforms
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
CDPs are only scratching the surface of their potential
Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform.
Marketing Day: Customer data platforms, Snapchat ad revenue forecast, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston.