Jason Warnock is the vice president of market intelligence and deliverability for Yesmail Interactive. A seasoned digital marketing veteran, he spearheaded the development of the Yesmail Market Intelligence tool that tracks the campaigns of competitors across eight digital channels, including email and social media. Warnock has designed and executed successful technology and business strategies for several Fortune 500 companies.
After four decades (and counting), email marketing is still going strong. Columnist Jason Warnock discusses how brands and marketers can make the relationship last even longer.
Columnist Jason Warnock explains how you can take a page from Spotify's powerful UGC-based campaigns and incorporate them into your brand’s marketing strategy.
Free shipping or a percentage off fail to impress these days, so which subject line offers actually work? Columnist Jason Warnock discusses the email offers and messaging that will resonate the most with your subscribers.
From beacons to user-generated content, columnist Jason Warnock takes a look at the email marketing innovations we can expect to see more of in 2017.
It's time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns.
Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails.
As retailers prep for the busiest time of year, columnist Jason Warnock takes a look at innovations and technologies that will transform the digital retail space this holiday season and beyond.
A recent flight gives contributor Jason Warnock a glimpse into the future of email marketing and shows why marketers should care about easy-click emails.
Columnist Jason Warnock takes a look at the massive success of Pokémon Go and what email marketers can learn from some of its most notable features.
Is your knowledge of DMARC somewhat murky? You're not alone. Columnist Jason Warnock walks you through the ins and outs of DMARC and how it can benefit your brand.
How do you stand out from the competition in the digital marketplace? Columnist Jason Warnock outlines three commerce strategies to help brands meet their goals and win over consumers.
With Father's Day fast approaching, are you ready to deliver an effective email campaign? Columnist Jason Warnock offers some tips on how to resonate with shoppers and make the most of the June 19 holiday.
Big data is great, but don't let it slow you down. Columnist Jason Warnock says marketers need to take a hard look at their technologies and find solutions to achieve responsive, real-time marketing.
Think people don't convert when they receive email on a mobile phone? Think again, advises columnist Jason Warnock, and he's got the stats to back up his contention.
VR isn't the stuff of science fiction. It's going mainstream. And columnist Jason Warnock believes it could be a big win for email marketing.
With mobile buying on the rise, columnist Jason Warnock discusses how to drive your mobile revenue and improve the mobile purchasing experience for consumers.
As facial-recognition technology advances and becomes more widespread, email marketers need to latch onto the new opportunities it offers, says columnist Jason Warnock.
Columnist Jason Warnock believes spicing up your email marketing by collaborating with another brand in unexpected ways can be a win-win for both organizations.
Columnist Jason Warnock believes marketers can apply the ideas behind the popular flashback app to create a powerful email marketing strategy.
Even though the number of "never active" subscribers is dwindling, marketers need to implement strategies for continued success, says columnist Jason Warnock. He explains how you can put those strategies into place.
Brands should take a page from Donald Trump and other candidates who are using social media to capture the attention of their audience, says columnist Jason Warnock.
It's easy to focus on Facebook — but don't miss the Instagram message! Columnist Jason Warnock explains how marketers can engage their audience across all social media channels to maximize sales.
As consumers continue to shift toward mobile, how can brands use email to improve customer engagement? Columnist Jason Warnock has some tips for marketers.
Columnist Jason Warnock explains how to maintain long-term relationships with your customers and ensure you've enough budget to keep them engaged.
Customers aren't just marketing targets. Columnist Jason Warnock explains how you can elevate them to become valued members of your social sales force.
The notion of "share or else" is still alive and well. Columnist Jason Warnock explains how marketers can leverage it to identify brand influencers.
When you think about real-time marketing, social media platforms likely come to mind. Contributor Jason Warnock explains how email campaigns can piggyback on live events, too.
Don't give up on your Super Bowl marketing campaigns the minute the game ends! Columnist Jason Warnock discusses several ways brands can capitalize on this event well after the fact.
Columnist Jason Warnock suggests ways to take your triggered emails to the next level with geographic targeting.
Real-time email campaigns triggered by events like the weather are among the most effective marketing strategies to drive click-through rates and increase sales. By sending real-time email campaigns based on consumers’ current environments and weather conditions, marketers can increase open rates by 2.5 times and double the amount of unique clicks versus traditional promotional email campaigns. […]
Think big real-time data is just for display ads? Think again. Columnist Jason Warnock explains how to apply timely data to your email programs.