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Marketing Day: Twitter Expands Ad Platform, Google Analytics Launches Enhanced Ecommerce & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Infographic: @RedSox 2nd Most Influential #MLB Team On Twitter The Sox would likely be #1, if it wasn’t for those damn Yankees. (Yes, I went there, readers; I’m from New England, so […]

Amy Gesenhues on November 5, 2014 at 5:00 pm | Reading time: 8 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Infographic: @RedSox 2nd Most Influential #MLB Team On Twitter
The Sox would likely be #1, if it wasn’t for those damn Yankees. (Yes, I went there, readers; I’m from New England, so it’s like a law. Respect for Jeter, though.) Still, it’s an interesting ‘moneyball’ type of stat for social media marketers looking to connect fans and brands. During the most recent World Series, the social […]
Twitter Expands Self-Service Ad Platform To Nordic Countries, Singapore & New Zealand
Twitter extended access to its self-service advertising platform to six new countries — Norway, Sweden, Finland, Denmark, New Zealand and Singapore — today. Twitter has been making a strong international advertising push this year, expanding its full-service ad targeting network to 35 markets in Europe, the Middle East and Africa. Those markets are served by […]
Like Facebook, Twitter Now Lets You Tweet From The Top Of Your Timeline
Twitter has just announced that it has moved its tweet box on the Twitter web site to the top of timelines, something it says will make it easier to tweet. Twitter shared the news appropriately enough in a tweet: Previously, Twitter had put the tweet box to the left-side of the page, as you can […]
Progressive Insurance #FloBron Campaign Meets With Mixed Response
The financial services company has sparked serious discussion with what seems to have been intended as a lighthearted effort.
Google Opens Up Consumer Surveys Program For Publishers To Monetize Content
Today, Google opened up its Consumer Surveys program with self sign up available to publishers in the US. Offered as a way for publishers to monetize their content, Google pays publishers for completed surveys, which are typically used as paywall alternatives. Google will pay publishers $0.05 per question on completed surveys. Publishers can control how […]
Report: Facebook Sent 10% More Traffic To Publisher Websites In August Compared To Last Year
According to Parse.ly’s latest Authority Report, Facebook saw a 10 percent increase in referral traffic to publisher websites this August, compared to last August’s referral numbers. Analyzing data from 10 billion pageviews and more than 100,000 posts across Parse.ly’s network, the report tracked online reading trends to determine peak reading times and referral traffic patterns. […]
Mobile Marketing: Building A Digital Asset To Get More For Your Money
As marketers spend more on mobile, contributor Cezar Kolodziej suggests you leverage the investment by building a reusable asset, rather than continuing to “rent” an audience.
Enhanced Ecommerce For Google Analytics Rolls Out Of Beta
Google’s overhaul of ecommerce features in Google Analytics is now officially out of beta. Launched in May to provide merchants with a more complete view of how visitors navigate through the purchasing funnel, “Enhanced Ecommerce” is being released today with more tools. Also new for ecommerce advertisers, Google is rolling out a new Shopping Campaigns report […]
Programmatic Storytelling: How Programmatic Is Evolving Traditional Branding
Programmatic doesn’t necessarily have to mean direct response. Contributor Dax Hamman explores some trends making this tactic suitable for branding campaigns, as well.
Twitter’s Adam Bain On “Buy Now” Tweets: “What We Do Is Monetize Emotions”
Adam Bain, Twitter’s President of Global Revenue, promised new advertising products and explained how Twitter plans to make money with its new “Buy Now” ecommerce button at the Web Summit conference today in Dublin, Ireland. In a conversation with Richard Eyre of the Interactive Advertising Bureau, Bain recapped some of Twitter’s latest quarterly revenue numbers: […]
Is The Company Claiming Credit For #AlexFromTarget Really Behind It?
Some wondered if the #AlexFromTarget phenomenon was too good to be organic. Now it seems so. But while a company called Breakr has stepped forward to take the credit for the stunt, that claim is generating more questions than answers. Breakr Claims Credit For Campaign In a LinkedIn post, Breakr CEO Dil-Domine Jacobe Leonares explained […]
Twitter Launches Small Business Planner Mobile App
Twitter has released a Small Business Planner mobile app to help businesses with their Twitter marketing activities. Timed with the beginning of the holiday shopping season and aimed at small and medium business people, the app offers tactical guidance and advice pulled from the Twitter for Business site that was redesigned last month. Like the […]