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DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world.
MetLife, a leading global insurer, is using an agile marketing approach to unlock the power of self-governing teams, drive business growth, and connect with consumers.
Artificial intelligence is shifting marketing approaches. Here's what you need to know to stay up-to-date and prepare for what's ahead.
"It's hard to be a generalist in marketing technology. You definitely have to be a specialist to really do the work that we do well."
Looking to stay ahead in your career? Consider these cost-effective learning opportunities for martech professionals.
53% of CFOs say they expect to increase the marketing budget by at least 3%. The rest plan on keeping it at current levels or cutting.
Learn how to better understand analytics data by looking at nuances in data measurement and exploring how analytics tools work.
Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions.
High-performing marketing organizations have clear, actionable principles for how they will and won't operate. Here’s how to define yours.
Southwest Airlines' massive system failure demonstrate the harms of neglecting your tech stack. Here's why marketers need to take action.
Here's why aligning your organization's efforts with a focused vision matters and how to develop a differentiating positioning strategy.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity.
Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing).
Worldwide IT spending is expected to slow, but software and IT services are projected to increase by 9.3% and 5.5% in 2023, respectively.
Learn what it takes to develop high-performing creative marketing firms and in-house agencies that go beyond best practices.
Having too many tools is useless when you’re not maximizing their collective power. Follow these steps to create a unified martech ecosystem.
Make 2023 the year in which you change perceptions about your marketing operations team and its capabilities.
A good partner will not only help with the technical aspects of setting up the DAM but will assist in developing your long-term goals.
It’s easy to assume that everyone else knows what you know. Here are some examples of where this bias can crop up and how to deal with it.