Digital asset management (DAM)
MarTech is your source for digital asset management (DAM) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our digital asset management buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Digital asset management (DAM)
How to define your DAM governance structure
A governance structure should be top of mind from the start of your DAM journey. Here's how to define one for your organization.
Webinar: The 360-view content strategy you need
Create experiences that empower customers across websites, social media, digital ads, packaging, in-store displays and more.
Digital asset management (DAM)
Here’s why you need a DAM workflow — and how to map it out
Learn how workflows can help you reap the full productivity benefits of a DAM and tips for sketching out your marketing team's workflow.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
20 questions to ask digital asset management platform vendors during the demo
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Digital asset management (DAM)
Does your organization need a digital asset management platform?
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Digital asset management (DAM)
How Booksy used DAM to organize their digital asset production
The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies.
Digital asset management (DAM)
Implementation partner: The final brick in your DAM foundation
A good partner will not only help with the technical aspects of setting up the DAM but will assist in developing your long-term goals.
Digital asset management (DAM)
Tags vs. metadata in DAM: What’s the difference?
Understanding how these vital yet commonly confused elements differ is crucial for setting up and maintaining your DAM.
Webinar: 5 Ways to make CX drive conversions and revenue
Deliver more engaging, personalized experiences.
Webinar: Deliver consistent customer experiences and deeper engagement
Learn how to manage multiple websites to give your customers the best experiences.
Digital asset management (DAM)
3 steps to superpower your DAM system
DAM promises to speed up processes by unifying content and making it easier to find. Here's how to make the promise a reality.
The digital transformation of a traditional business publisher
Publisher Wolters Kluwer explains the scale and speed at which it switched from online chaos to delivering digital experiences.
Webinar: 5 ways to improve content strategy in 2023
Tune in for valuable tips on how you can revamp your own content programs.
Marketing beyond boundaries at Opticon
Optimizely advocates for experimentation, collaboration and orchestration as it rethinks its DXP.
Marketers making less use of martech’s expanding capabilities
Only 42% say they are utilizing all the capabilities of their martech stack.
Digital asset management (DAM)
How to build your DAM foundation
Here are a few key factors to keep in mind as you navigate the decision process in selecting your DAM vendor.
3 content challenges and how marketers can overcome them
Increasing content demands are increasing problems.
How work management tools are connecting marketing teams and processes
Vendors are now creating marketer-centric work management systems.
Digital asset management (DAM)
We’re implementing DAM! Where do I start?
These few first steps will start your journey off on the right track and set you up for future success.
Webinar: Transform your content operations with DAM
McCormick is transforming how product content is created and used across its organization with digital asset management.
6 strategies for using a DAM to manage modular content
Reusable blocks stored in a centralized DAM can scale and optimize your content creation.
Digital asset management platform Bynder acquires GatherContent
GatherContent by Bynder aims at offering workflow and editorial management along with Bynder’s DAM capabilities.
PhotoShelter acquires UK-based digital asset management provider Third Light
PhotoShelter welcomes over 300 additional global customers and the flagship Chorus application into its suite.
Digital Asset Management and the knowledge gap: Discovery
Subject matter experts across the organization are crucial in the discovery phase of a DAM strategy.
How marketers can build their brand’s digital maturity
A brand's digital maturity goes beyond digital transformation.
Old school email can still deliver: Wednesday’s Daily Brief
Plus the value of data, what DAMs can do for you, and the CDP marketplace.
Keep control of your data: Thursday’s Daily Brief
There are allegations that Amazon exploited the data of other companies selling on its platform.
The digital asset management conundrum and how to fix it
Preparedness is key to DAM success and that means being prepared before looking for a vendor or a solution.
How Serial 1 leveraged visual intelligence to increase web conversions
Premium eBicycle manufacturer Serial 1 used Vizit to optimize their digital assets and boost website conversions by 98%.
Digital asset management (DAM)
Real Story on MarTech: Getting to DAM 3.0
There are three stages of maturity in the digital asset management space.
Let’s go for a sprint: Thursday’s Daily Brief
Plus a glimpse of the new marketing org chart with a critical marketing ops role.
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
DXP Acquia to acquire DAM and PIM provider Widen
The digital experience company boosts its open source platform with digital asset management (DAM).
The Real Story on MarTech: The case for Digital Asset Management
How do you know if your organization needs Digital Asset Management? Here's a checklist.
How legal tech unicorn Clio leveraged DAM to fuel rapid growth
Cloud-based legal tech platform Clio's content marketing strategy using DAM technology as the foundation for rapid growth.
What can you do with a Digital Asset Management solution?
7 use cases that prove why you should care about DAM.
7 use cases that prove why you should implement DAM
Learn about the solution that serves your business needs: workflow, media usage and future content strategies.
The importance of governance for digital asset management
A taxonomy, and governance to ensure its proper use, are foundational for DAM.
MarTech Live Replay: How DAM fits into marketing operations and the martech stack
Is DAM (Digital Asset Management) a universal need among brands and organizations? Find out what experts say.