Why CMOs must cross the technical divide
Here's why today's CMOs should prioritize marketing technology strategy and create internal policies for using generative AI.
Anita Brearton is founder and CEO of CabinetM, a marketing technology management platform that helps marketing teams manage the technology they have and find the technology they need. A long-time technology marketer, Anita has led marketing teams from company inception to IPO and acquisition. She is the author of the Attack Your Stack and Merge Your Stacks workbooks that have been written to assist marketing teams in building and managing their technology stacks, a monthly columnist for CMS Wire, speaks frequently about marketing technology, and has been recognized as one of 50 Women You Need to Know in MarTech.
The state of martech in 2023
Marketing teams should start rationalizing their stacks to eliminate contract, product and functional redundancies.
17 AI-powered writing tools and how to make best use of them
We looked at the 17 most popular AI-powered writing tools. Here's what you need to know about using them to create content.
A look at martech investment and innovation
Roughly the same number of companies/products enter and exit the market each year.
My stack is bigger than your stack, so what?
Martech stacks must be judged by effectiveness, not size.
The formula for calculating martech ROI
There's a straightforward, if complex, formula for measuring martech ROI, but we also need to evaluate the products themselves and the overall stack.
Here’s how startups and small companies should build their marketing stacks
A guide to building your initial martech stack - the right way.
Navigating the evolving martech landscape
Change is inevitable across the marketing technology industry. Here's how to stay ahead of the game when it comes to managing your martech stack.
Stack evolution: Cancel those credit cards and put a process in place
Through the power of a credit card, everyone in the organization has become a technology purchaser without strategy or discipline. That needs to change.